Now, creativity lies in integrating paid and non-paid or earned media. The innovation lies in tying together two types of media and using it to generate additional reach and frequency. Read more
The best relationships are formed when everyone plays open cards, with no hidden agendas. Read more
One of the real advantages of being a media desperado (sorry I mean media freelancer) is that you get to work with all sorts of interesting people and offices. Read more
[PRESS OFFICE] Media and online marketing agency, Mediology has appointed Julie Dunstan (49) as Business Unit Director on the Momentum Group. Read more
[PRESS OFFICE] Everlytic, a software company specialising in digital messaging and marketing automation, has released an educational white paper series. Read more
Ramaphosa’s use of Twitter is admirable, it’s a step in the right direction, and it’s still in its early days. We’re not at Trump levels of communication, but maybe we don’t need that level... Read more
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