The voice of the customer adds emotion into an otherwise logical conversation -- and every marketer worth a grain of salt knows that emotion drives decisions. Read more
Ever since Adam was sold down the river by a snake-apple salesman, marketers and media owners have put pizazz before pragmatism. Read more
This article spotlights a few of these clever ideas which a few African entrepreneurs adopted to achieve the successes they saw in an otherwise grim year for most. Read more
I am by no means surprised that our national broadcorping castration is in shambles again. Unable, once again, to see the wood for the trees. Refusing to learn from history. Read more
If your life came down to one catchphrase, or one line, how would you define 'you'? A personal brand statement goes to the heart of who you are. Read more
Let’s not be reckless on Black Friday because this could have more devastating effects on our economy, which will also result in brands losing out on further valuable revenue. Read more
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