Protecting the core business and growing the adjacencies are the key components of CEO Eric D’Oliveira’s strategy for Primedia Broadcasting. Read more
Unlike writing and thinking, good media and good advertising are not mutually exclusive. Media strategists of the future will need to go beyond reporting on audiences and the cost of exposur... Read more
it is important to successfully find a sweet spot for high-end and low-end consumers and common factors that bind both markets authentically. Read more
Michael Bratt chatted exclusively with Wavemaker global president for market development, Ajit Varghese, and SA CEO Lwandile Qokweni. Read more
Agency teams are masters at multi-tasking... but is this really an effective way of being effective in the fast-paced media world? Time to slow down so as to speed up? Read more
After years of mismanagement and a nasty ownership battle, North West FM seems to be on the up, with committed owners, a new strategy and a determined MD. Read more
