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Home Tag Sue Unerman

Tag: Sue Unerman

Media agency

That’s what they would say, wouldn’t they?

by TMO Contributor

September 19, 2018

Knowing how many consumers or audiences a platform reaches doesn’t mean anything. We need more deep consumer insights, especially in ...

Media agency

Does big data really matter for agencies?

by Sue Unerman

March 19, 2015

Does it really matter when you’re driving a car on a long unfamiliar journey and the fog clears, the satnav ...

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Tag: Sue Unerman

That’s what they would say, wouldn’t they?

Does big data really matter for agencies?

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Adtopia expands DStv channel portfolio

Awards Wrap: PRISM Awards honours PR professionals, Euphoria Telecom launches No Bull Prize, Red & Yellow students thrive at The Loeries

What if the future of advertising isn’t better targeting, but better timing and context?

I love social media. But I hate it

Awards wrap: iPendoring appoints Thembalethu Msibi as Jury President, Mpho Popps to host the 2026 Content Creator Awards, Kfm 94.5’s Best of the Cape winners

The new front page of TV: Where the viewing journey begins

What if the future of advertising isn’t better targeting, but better timing and context?

AI puts South African consumers in the driver’s seat as financial pressure reshapes CX

What if the future of advertising isn’t better targeting, but better timing and context?

The new front page of TV: Where the viewing journey begins

Awards wrap: iPendoring appoints Thembalethu Msibi as Jury President, Mpho Popps to host the 2026 Content Creator Awards, Kfm 94.5’s Best of the Cape winners

AI puts South African consumers in the driver’s seat as financial pressure reshapes CX

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What if the future of advertising isn’t better targeting, but better timing and context?

The new front page of TV: Where the viewing journey begins

Awards wrap: iPendoring appoints Thembalethu Msibi as Jury President, Mpho Popps to host the 2026 Content Creator Awards, Kfm 94.5’s Best of the Cape winners

AI puts South African consumers in the driver’s seat as financial pressure reshapes CX

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