Unlocking success: Essential tips for a results-driven influencer marketing campaign
Look for influencers with a history of successful partnerships, who maintain a positive reputation, and demonstrate the ability to influence ...
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Tag: target market
An essential tool for inter-media planning across target groups
A core principle of media planning is to balance and assign ratings across the entire target market (TM). Media Imperatives ...
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How best to reach the ‘Tech Innate’ Gen Z
How best to reach the youth of today – Generation Z – a demographic that prizes individualism and authenticity? Waldi ...
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There’s a world of difference between sex and sexism in advertising
Advertising and sex are two of the oldest professions in the world. Indeed, one of the earliest uses of advertising ...
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