A core principle of media planning is to balance and assign ratings across the entire target market (TM). Media Imperatives (MI) was developed to do just this. Read more
How best to reach the youth of today – Generation Z – a demographic that prizes individualism and authenticity? Waldi Hoon answers the question. What impact will the roll out of a student me... Read more
Advertising and sex are two of the oldest professions in the world. Indeed, one of the earliest uses of advertising was to advertise sexual services; prostitutes in Ancient Greece carved ads... Read more
