Most South Africans do not fully appreciate the scale and importance of the taxi industry coupled with the enormous communication and commercial opportunities it presents. Read more
Speaking exclusively to The Media Online, executive: communications and media Maroba Maduma and head of media Jarrod Rohland, unpack the media side of the business. Read more
The broader advertising and media industry was not consulted during the lead up to the proclamation of new taxi advertising regulations. Read more
The commuter market is South Africa’s largest consumer segment comprising over 22 million people. Advertising on taxis should therefore be an excellent way to reach an extensive audience. Ho... Read more
There are a number of out-of-home media players in the transit environment, but how do you know that the one you have engaged with is right for your brand? Shamy Naidu outlines a checklist f... Read more
Taxis arguably have a reputation as the bane of South African roads. If you’ve had a run in with one (and really, who hasn’t?) you probably feel that that reputation is well deserved. It is,... Read more
