technology | The Media Online

Young people go boldly where advertising has not gone before

Posted By: TMO Contributoron: July 10, 2020In: Advertising

The generation gap is wider than ever. Technology and social circumstances are creating a new generation far removed from their elders. This means advertising needs young creatives to speak... Read more

Eventing minds think bigger for event futures

Posted By: Liezel Van der Westhuizenon: June 17, 2020In: Events

Expert event planners give some idea what the events space will look like after the COVID-19 pandemic recedes. Read more

Take a drive towards a programmatic DOOH ‘pDOOH’ future

Posted By: Alasdair Mulleron: May 21, 2020In: Out of Home

Programmatic digital out of home or 'pDOOH' continues to be the potential Holy Grail for many media agencies, media owners, and ad tech suppliers. Read more

AFSTEREO: An open letter to the South African music industry

Posted By: TMO Adson: May 20, 2020In: Partner Content

[PARTNER CONTENT] AFSTEREO automatically tracks and reports on all radio and television advertising 24/7/365, which is mission critical to understand music royalty calculations. Read more

Intimacy without identity: the dawn of empathic media in digital advertising

Posted By: Ashlin Perumallon: April 15, 2020In: Advertising

'Empathic media' is an advertising system capable of sensing aural, visual, physiological, or other feedback of a consumer in response to marketing stimuli. Read more

How media can beat the COVID-19

Posted By: TMO Adson: March 23, 2020In: futuretech

[PRESS OFFICE] Futuretech has created solutions on how best to assist agencies and brands during this tough time. Read more