A positive attitude to change, being open to new technology, adaptability – these are three of the six traits that help ‘future ready’ businesses succeed. Read more
How we shop, learn and play has evolved, with some changes brought on by the pandemic, and others brought on by technology’s acceleration. Read more
Now, more than ever, there is a clear demand for responsible and accountable spending on advertising, with insightful and attributable reporting. Read more
It’s good that the rules are broken. If the rules always applied, this whole industry would be super-boring. The lack of consistency is what opens the door to creativity. Read more
It's an ideal time to showcase client service abilities, knowledge of your client’s business, the ability to see opportunities where others don’t and overall just giving a sh*t! Read more
Initial discussions in SANEF have thrown up a number of possibilities to tackle the structural challenges posed by the dominance of Facebook/Google. Read more
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