The Lockdown Chronicles | The Media Online

The Lockdown Chronicles #7: This just got real!

Posted By: Gordon Mulleron: April 02, 2020In: Opinion

Deepest condolences to the family & close friends and also to those who served their advertising apprenticeship with Louis Wilsenach back in the day. Read more

The Lockdown Chronicles #6: Walking with Nietzsche and New Balance

Posted By: Gordon Mulleron: April 01, 2020In: Opinion

One of the methods traditionally used to highlight the distribution and market viability of haves and have-nots is socio-economic segmentation and the SEM model. Read more

The Lockdown Chronicles #5: Social isolation and post coital tristesse – know the difference!

Posted By: Gordon Mulleron: March 31, 2020In: Opinion

We have all known for some time now that the job title 'media planner' is obsolete. Indeed it’s not difficult to construct a reasonable argument to demonstrate that media planning as an adve... Read more

The Lockdown Chronicles #4: Not the Roof of Africa

Posted By: Gordon Mulleron: March 30, 2020In: Opinion

...When you’re selling ad space to digital natives you need to accept that they are also newspaper immigrants.... Read more

The Lockdown Chronicles #2: Lockdowns and lycra

Posted By: Gordon Mulleron: March 28, 2020In: Opinion

Locked down. Locked in. Confined to barracks. Whichever way you phrase it, it comes to pretty much the same thing. But to be honest when you’ve been working from home for 20 years LD-Day loo... Read more