Deepest condolences to the family & close friends and also to those who served their advertising apprenticeship with Louis Wilsenach back in the day. Read more
One of the methods traditionally used to highlight the distribution and market viability of haves and have-nots is socio-economic segmentation and the SEM model. Read more
We have all known for some time now that the job title 'media planner' is obsolete. Indeed it’s not difficult to construct a reasonable argument to demonstrate that media planning as an adve... Read more
Locked down. Locked in. Confined to barracks. Whichever way you phrase it, it comes to pretty much the same thing. But to be honest when you’ve been working from home for 20 years LD-Day loo... Read more