Entrepreneurial, tech savvy, diverse: Differences between Millennials and Generation Z
What is the difference between Millennials and Generation Z and why should marketers care? Louise Hefer answers the questions. “Hey Pete, ...
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Tag: The Media Shop
All the media moves
Media Moves… TheMediaOnline's weekly round up. Conversation LAB snaps up ex-Google staffer. Ogilvy & Mather saddened by resignation of Julian ...
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Briefly…
Briefly… The MediaShop does it again; YOU celebrity diary now available; I-Pledge to change my behavior; The Best of Fresh ...
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Media Shop tells the story of 2011 in adspend
The one way of assessing 2011 is obviously to look at adspend. Whilst not 100% accurate, it is the only ...
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Making rands and sense of adspend
The MediaShop Group managing director Chris Botha tackles the disparity between the statistics and adspend and what really drives the ...
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All the winners, & why they won
The increasing popularity of the MOST Awards was evident by the fact that by close of business on awards day, ...
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