Tag: The Media Shop

What is the difference between Millennials and Generation Z and why  should marketers care? Louise Hefer answers the questions. “Hey Pete, ...

Media Moves… TheMediaOnline's weekly round up. Conversation LAB snaps up ex-Google staffer. Ogilvy & Mather saddened by resignation of Julian ...

Briefly… The MediaShop does it again; YOU celebrity diary now available; I-Pledge to change my behavior; The Best of Fresh ...

The one way of assessing 2011 is obviously to look at adspend.  Whilst not 100% accurate, it is the only ...

The MediaShop Group managing director Chris Botha tackles the disparity between the statistics and adspend and what really drives the ...

The increasing popularity of the MOST Awards was evident by the fact that by close of business on awards day, ...