Tag: theSalt

What makes one voice rise above the noise in the crowded digisphere? In an age where anyone with a smartphone ...

The African creator economy is thriving, growing at a rate of 28.5% per year and set to reach $17.8 billion ...

How is it possible that a YouTuber’s staged boxing match can draw almost as many viewers as the Super Bowl? ...

Brands venturing into the African market are quickly discovering one thing: you can’t buy authenticity. You must earn it. Whether ...

As South Africans, having stories woven into the fabric of everyday life is an age-old tradition. For generations, communities have ...

The global influencer marketing industry is set to grow to an astonishing $22.2 billion by 2025. If anyone ever doubted ...