Let’s get real about Black Friday
With the rise of influencers turning Black Friday into a live story stage, marketers would be remiss this year to ...
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Tag: theSalt
The ultimate creator tech stack to build, create and monetise your brand
From nano-influencers just starting out to full-time creators scaling their brand empires, one thing is clear: creativity has been democratised. ...
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The psychology of influence
What makes one voice rise above the noise in the crowded digisphere? In an age where anyone with a smartphone ...
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Time for Africa’s creators to cash in on $17.8 billion
The African creator economy is thriving, growing at a rate of 28.5% per year and set to reach $17.8 billion ...
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The power is back with the people
How is it possible that a YouTuber’s staged boxing match can draw almost as many viewers as the Super Bowl? ...
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Real stories, real influence, real Africa
Brands venturing into the African market are quickly discovering one thing: you can’t buy authenticity. You must earn it. Whether ...
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