Media shifts: The difference I see
Despite the ‘noise’ of news coming from all directions – TV, radio, word of mouth (WOM), social media – Facebook, ...
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Tag: TikTok
Socially antisocial: The impact of COVID-19 on social media consumption
There is an ancient Chinese curse that says, “May you live in interesting times”. This has certainly rung true in ...
Read moreDetailsWho’s Zoomin’ who? How the coronavirus crisis is finally putting the ‘social’ into social media
As a result of social distancing, online social networks and video conferencing platforms like Zoom are redefining what it means ...
Read moreDetailsWhat marketers should know about Tik Tok’s growing popularity
TikTok is currently the most rapidly growing short-form mobile video platform, and familiarising yourself with it now can benefit your ...
Read moreDetailsThe lockdown Chronicles #11: Macbeth & Owen Farrell on over-commitment
When things get back to normal. What then? That’s what we need to start focusing on in media. Global advertising ...
Read moreDetailsFive steps to creating effective ads on TikTok
As long as you’re open to change, and aren’t afraid of experimenting with new formats and ad units, TikTok is ...
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