Township CX Report: Why marketers need to reduce the ‘cost of coping’
The 2026 Township CX Report introduces the "cost of coping" – the hidden financial and practical burden township households carry ...
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Tag: township economy
The billboard is not the strategy
Township advertising requires cultural relevance, not just visibility South Africa's township economy is a major growth market Township OOH advertising ...
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Marketing is one of the biggest challenges for kasi businesses
Digital visibility is essential for township business growth Social media and WhatsApp are powerful low-cost marketing tools Consumers trust businesses ...
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How brands use AI matters far more than whether they use it at all
Build AI on trust and transparency: Disclose AI use and maintain human accountability. Keep humans in control: Use AI for ...
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Why major advertisers are turning to spaza shops to promote their brands
What excites me most about this new product is being able to offer a media solution that allows brands to ...
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