The term ‘traditional PR’ should be scrapped from the industry’s language. If you’re saying you are doing anything ‘traditional’ now, you’re on the path to becoming obsolete. Read more
Gone are the days when a brand could broadcast a message over the radio or TV and rest assured their target audience was listening. Read more
A merger between Duke Advertising, Mark 1 Media and Positive Dialogue, has been announced creating the 'only sizeable South African communications group born of the digital era'. Read more
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