Tag: TV advertising

For years, many folks in media have questioned whether brand advertising and ROI can live together well. Awareness, a key ...

THE MEDIA SPECIALIST: Harry Herber marvels at how digital has changed the media world in a way few could have ever ...

I hate to waste things.  I hate wasting time,  and I despise wasting money. As an old media guy, I ...

Eskom kept the nation on tenterhooks by first announcing rolling loadshedding in December, and then quickly reversing the statement and promising ...

Many marketers ask the question, 'when does my ad wear out'? Well, when it comes to television, the truth is ...