For the most part, digital-born approaches can only make the TV ad world better. Read more
Measurement is a huge problem that is holding back linear TV advertisers from advertising on connected TV (CTV). Read more
Ninety-five percent of South Africans are still watching live TV, of which 21% watch more than five hours per day. So TV is a reach medium. Read more
The streaming battle for eyeballs is escalating, which should be bad for TV advertising. Paradoxically, Dave Morgan doesn’t think it will be bad at all. Here's why. Read more
Data-driven linear advertising stands out for large advertisers who need both more precision in their targeting but must have massive scale. Read more
As a stand-alone, television wins the argument for reach and efficiency – retaining its status as the most consistently robust channel for brand building in SA. Read more
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