Advertisers are planning TV for a consumer that no longer exists
Audiences switch seamlessly between broadcast, streaming, online video and gaming on the same TV. Traditional media planning still treats TV ...
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Tag: TV advertising
Netflix should fix its ‘tune-in’ problem with linear TV ads
Netflix has a viewership and programme 'tune-in' problem, with reports of losses of over 50% of its viewership on top ...
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We made 10 ads with AI. Here’s what it still can’t do
Wonga used AI video generation to extend its 2026 'Yoh! to Yebo' campaign across TV, VOD, digital and out-of-home. Google ...
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Discussing the shifting role of TV advertising
As more marketers bring digital approaches to TV advertising, they increasingly recognise that TV is massively underused for its capacity ...
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JOB: Looking fo a deal-closer who thrives on winning big
Are you a deal-closer who thrives on winning big? Join The Home Channel, Ignition TV, and Business Day TV to ...
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Breaking down TV’s siloed advertising walls
Many of us have been waiting many, many years for advertisers and agencies to view streaming and linear TV channels ...
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