Looking to the future of TV (Total Video) measurement
The BRC recently invited the Johannesburg media industry to hear three international speakers discuss future trends in the measurement of ...
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Tag: TV audience measurement
Finally, world class TAMS
CEO of the Broadcast Research Council, Clare O’Neil, tells us why transparency of reporting, a balanced panel and creating data ...
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Digital and data’s relentless transformation of media industry continues
Digital and data are rolling over the legacy establishments of the media industry, writes Dave Morgan. Events this week reminded ...
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