With less than 24 hours to go before Prince William and Catherine Middleton marry in Westminster Abbey, the world is literally abuzz. With an expected television viewership of two billion –... Read more
Tried and tested marketing practises of narrowly defining and targeting potential customers needs a radical rethink, writes Warren Moss at Demographica. It is for this reason that Demographi... Read more
Hayibo is back, thanks to an angel investor in the form of Cape Media. The satirical site was to finally shut shop – it had remained live in order to sell merchandise – when the publishing c... Read more
I asked a colleague the other day, “What is Foursquare?” and his answer was 16! Great sense of humour I said, that answer should make you our honouree mayor. For the uninitiated, Foursquare... Read more
There has been lively debate about the future of media agencies, especially as much seems against them: direct deals between owners and clients (overriding the agency’s role), reduced commi... Read more
Catharine P Taylor, writing for Social Media Insider on MediaPost, asks whether the New York Times’ new paywall should make Twitter shut down its @freeNYTimes Twitter feed. As I write... Read more
