How SABC Radio connects with the majority of South Africans
*CYBERTORIAL: Since 1994 the South African economy has nearly doubled in size, the number of graduates has doubled, and the ...
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Tag: UCT Unilever Institute of Strategic Marketing
Black middle class: aspirational and on the move
The UCT Unilever Institute of Strategic Marketing recently released the results of its research into South Africa's booming black middle ...
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The majority, a ‘mass of opportunity’
South Africa’s largest market is its most misunderstood market. It’s a market that has been largely ignored, one dubbed ‘the ...
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Lessons in marketing communication from Mar:Com
UCT’s Unilever Institute has developed and launched a new training DVD, called Mar:Com, which shows how marketing communications has changed ...
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Spreading the word
Word-of-Mouth Marketing (WOMM) has become a global phenomenon. Entrepreneurs worldwide are making use of this creative, inexpensive and measurable marketing ...
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What the Top Enders want, and what the Top Enders need
That South Africa’s top end earners have massive spending power is beyond doubt. But what they’re spending that money on, ...
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