From inventory to insight: The evolution of radio planning
Ultimate Media is neither a radio sales house nor a traditional media agency. We are audio‑focused brand solution partners to ...
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Radio vs digital: Embrace the challenge, own the funnel
Two recent posts on LinkedIn highlighted the opposing views on where radio is headed. The first, from Chris Botha (group ...
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Sonic synergy: Marketing’s magical mix
In the daily marketing noise of AI, algorithms, Omnichannel, block-chain ad transparency, predictive analytics and the like, Paulo Dias focuses ...
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Popping the podcast advertising bubble
Great. I can now walk into a meeting in which people understand what a podcast is. They can even see ...
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The big question: What is the future of radio advertising?
In the rapidly evolving world of media and marketing, adopting innovative strategies is essential to maximise reach within target markets ...
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#RadioROIunlocked: Measurement, language and innovation
Ultimate Media recently hosted an impactful workshop, the #RadioROIunlocked, drawing over 120 key players from South Africa’s radio industry. The ...
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