Radio spots are a major tune-out factor…fix them!
When it comes to creating content that eliminates tune-out factors and adds to listening pleasure, you owe it to yourself, ...
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Tag: Ultimate Radio Sales Course
The dreaded words no one in radio wants to hear
The key to successful advertising is having the right message, in the right place, at the right time and, in ...
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Can community radio avoid the carnage?
If you’re a commercial station, incorporate elements of a community station and, if you’re a community station behave like a ...
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A wake-up call for radio. It’s later than you think
Old school formats are under huge pressure with print predicted to take the biggest knock. Radio and linear TV are ...
Read moreRadio in the time of coronavirus (with apologies to Gabriel Garcia Marquez)
In times like this, people turn to radio to remain updated. And being confined to home, radio comes into its ...
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