Mass vs niche marketing to Gen Z
When discussing Gen Z, it’s easy to get caught up in the discussion around mass versus niche targeting. As a ...
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Tag: values
Get real about authenticity
‘Authenticity’ is easily the most overly traded concept in marketing. It’s used with frustrating frequency in influencer marketing. And now, ...
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Behind the brand: Re-imagining an iconic name, and doing so in the simplest way possible
Nelson Mandela Metropolitan University recently rebranded as simply Nelson Mandela University. Creative Caterpillar was the creative team behind this process.
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