Tag: video advertising

It’s official: even as publishers recognise the demand for video, they just can’t capitalise on media’s digitech revolution. So, isn’t ...

After writing this column for 23 years, I’ve learned some basic habits to help stay fresh. One of those habits ...

There is no question that we are witnessing a changing of the guard in video advertising. For decades, linear TV ...

The video ad world will change more in the next three years than it has in the past 60.

More people are watching more TV. More people are watching more streaming services. More people are watching different programming than ...

Today’s health crisis is having an enormous impact on the media industry. Have you considered that many of these changes ...