video advertising | The Media Online

Video advertising 2021-2024

Posted By: Dave Morganon: January 25, 2021In: Video and Audio

The video ad world will change more in the next three years than it has in the past 60. Read more

Video ad world will change more in next 6 months than in past 6 years

Posted By: Dave Morganon: July 17, 2020In: Media business

More people are watching more TV. More people are watching more streaming services. More people are watching different programming than they watched last year. Read more

Four decades of pent-up need for changes will upend TV ad world

Posted By: Dave Morganon: April 14, 2020In: Advertising

Today’s health crisis is having an enormous impact on the media industry. Have you considered that many of these changes are likely to be permanent in the world of TV and video advertising? Read more

Breaking the Facebook, Google duopoly and repatriating digital ad spend to local publishers

Posted By: Michael Bratton: June 07, 2019In: Digital

Governments around the world are concerned about the power that Facebook and Google hold, and are mulling regulations to curb it. Read more

Video is the marketing future but also decidedly dangerous to brands

Posted By: Chris Moerdykon: May 30, 2019In: Video and Audio

Many years ago there was an outcry in SA about ads interrupting TV programmes. Now this subject is raising its head again, particularly in terms of YouTube, but also with pretty much any onl... Read more

Duration weighting in video ad measurement: Time matters

Posted By: Dave Morganon: May 22, 2019In: Video and Audio

We have research tools and analytic capabilities to really drill down into the different impacts and potential of different types of ads on different marketing objectives. Read more