Today’s health crisis is having an enormous impact on the media industry. Have you considered that many of these changes are likely to be permanent in the world of TV and video advertising? Read more
Governments around the world are concerned about the power that Facebook and Google hold, and are mulling regulations to curb it. Read more
Many years ago there was an outcry in SA about ads interrupting TV programmes. Now this subject is raising its head again, particularly in terms of YouTube, but also with pretty much any onl... Read more
We have research tools and analytic capabilities to really drill down into the different impacts and potential of different types of ads on different marketing objectives. Read more
It is becoming more likely that a viewer will see an award-winning or viral video for the first time on a phone or computer screen before seeing it on traditional television. Read more
There are multiple ways for online media publications to make money, from display advertising to native content to donations and paywalls. We found out who's doing what in SA. Read more
