The AMF Board argues that when a brand buys into a celebrity or influencer brand, they are buying into that brand’s persona/socially constructed reality. Read more
[PRESS OFFICE] Woke In Progress, Showmax’s second Original scripted comedy, is now shooting in Johannesburg. Read more
One of the best practices of social media marketing is to connect with your audience using the content and tone most likely to resonate with them. However, this shouldn’t come at the expense... Read more
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