With the public influence of online as an atomic conduit of marketing, word of mouth marketing (WOMM) is no longer reserved for the offline arena. Read more
[PRESS OFFICE] A higher engagement rate – which is what nano-influencers bring – can be an effective marketing strategy for your business. Read more
Giving consumers digital rewards is the best way to encourage them to watch, share and engage with your brand, video content, says Rob Anderson. Read more
Brand loyalty is strengthened when a business reacts promptly to negative customer feedback and does their best to rectify the problem, says Robert Viljoen. It also helps mitigate the disast... Read more
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