In a statement released this week, Rob Mclennan, chairperson of the Creative Circle, said that: “More than ever, digital communication is becoming a bigger and bigger component in all brand communication strategies. The advertising environment is changing fast, and there are more varied forms of communication and media than ever before. They all have to work together to give a unified brand image. Because of this, there has to be a much greater spirit of collaboration between the various creative industries of traditional advertising, design, digital, activation, production etc. And there has been a marked improvement in the manner the various disciplines work together.”R
align=justifyWith this official kudos, the Bookmarks hopes to encourage agencies to enter dynamic digital designs in the categories of best digital advertising, best site, and best microsite. There is also a category for mobile advertising. R
align=justifyThe first 26 agencies to enter will each receive full-sized, limited edition conquering flags which can be used to make your mark in the New World of Digital.R
align=justifySemi finalists will be announced on November 11 and November 13 in Cape Town and Johannesburg respectively. Winners will be announced at the Atlas Studio’s in Johannesburg on November 13, 2008.R
align=justifyTo enter the digital award, log onto !_LT_U href=”//www.thebookmarks.co.za/” target=_blank mce_href=”//www.thebookmarks.co.za/”//www.thebookmarks.co.za/!_LT_/U. Entries close on the October 31, 2008.
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