The Paarl Media Group has announced its successful acquisition of PRIMEDIA@HOME. The Competition Commission has granted unconditional approval for the transaction, which has an effective date of 1 November 2010.
PRIMEDIA@HOME is South Africa’s leading direct-to-home advertising distributor, targeting defined audiences with maximum precision. Their national footprint includes over 34 outlets throughout Southern Africa. The Paarl Media Group intends to utilise PRIMEDIA@HOME to enhance the distribution services offered to their clients, in particular to retailers, to include a more meaningful and cost effective marketing channel for their printed products.