Media Moves… TheMediaOnline’s weekly round up that looks at who’s moved where, which companies have scored what accounts and how to find out what opportunities are out there through our jobs site, powered by Memburn. All the moves in media.
Who’s moved where
Trevor Ormerod returns to Avusa
Trevor Ormerod has been announced as Avusa Media’s new group commercial executive in what is effectively both a homecoming and an injection of new executive clout at the media group.
Ormerod, who has previously worked as the deputy MD of Times Newspapers, brings over 26 years of media and entertainment experience, going back as far as the now defunct South African Associated Newspapers in 1985.
“Trevor is well-known and respected within media and advertising circles, and we are incredibly pleased that he has decided to join the Avusa team,” says Mike Robertson, MD of Avusa Media and acting CEO for the Group. “Not only is he highly connected and influential, but he is known to deliver results – whether its increasing circulation, substantially growing advertising revenue or driving more cost-effective, streamlined processes, Trevor has proven his worth across a multitude of platforms.”
In recent years Ormerod has led a number of high-profile media companies, including his role as CEO of Primedia Business Solutions, COO of CNBC Africa and CEO of Primedia’s Cinema and Print Division, to name a few.
Commenting on his appointment Ormerod said: “There is no doubt that media organisations are coming under increasing pressure and that newspapers such as Sunday Times, The Times and Sowetan, are forced to innovate in order to stay ahead. I’m excited to take up this new challenge and to be back in the Avusa building – I’m hoping my experience across the various media platforms will serve me well in my new role.”
Consumer Goods Council of SA announces new CEO
The Consumer Goods Council of South Africa has announced that Gwarega Mangozhe is its new CEO. The appointment will take effect on January 1, 2012.
Gwarega is an experienced executive with in depth knowledge of mergers and acquisitions and supply chain optimisation. He is a graduate of the University of Cape Town and a qualified chartered accountant. He has an MBA and completed an Executive Development Programme both from the Gordon Institute of Business Science (GIBS).
Gwarega joins the CGCSA from International Mueller Chemicals Distribution (IMCD) South Africa where he served as a Financial Director since 2010. He has extensive knowledge of the public sector as he has done consulting assignments with several government entities in the areas of compliance, strategy and organisational re-engineering.
Thola Phetla heading up Primedia Lifestyle’s Media Xpress
Primedia Lifestyle has launched a media specialist division called Media Xpress. The division is headed up by industry heavyweight Thola Phetla, who has over 14 years experience in advertising, strategic marketing research, media strategy and planning.
Phetla started her career in advertising client service at Ogilvy Cape Town, later moving to Added Value Strategic Marketing as a market researcher. She later moved to Ogilvy Africa in Johannesburg to hone her career as a strategist and planner, working on above-the-line campaigns for over 26 African countries. Phetla has also been employed by Radmark as an account manager and by SABC as a media strategist in radio sales.
“In the modern media environment, impact can only be achieved through smart solutions that go beyond strategic planning. There are many media options available to marketers locally, nationally, regionally and globally and media owners can be unscrupulous to misinformed advertisers,: Phetla says. “Therefore, the media function should no longer sit with only the marketing manager. It should sit with specialists who can evaluate and consider media options relevant for clients’ business objectives.”
Cape Town’s Park Inn by Radisson appoints Director of Sales and Marketing
The Park Inn by Radisson Cape Town Foreshore has appointed Brendon Hart as director of sales and marketing. Hart will be responsible for growing the hotel’s business, developing client relationships, increasing brand awareness and managing the corporate sales of the hotel.
Hart developed extensive management and planning skills working as account manager at digital agency Fuel Group, South Africa, handling responsibilities for major client portfolios as well as managing annual online budgets. More recently, Brendon held the Sales & Marketing Executive position at property group Platinum Places, gaining valuable industry experience developing new accounts in a business-to-business sales environment.
“We are very fortunate to have Brendon as part of the team. He brings with him a multi-dimensional understanding of the South African marketing, sales and business development industry combined with valuable experience in building client relationships,” said Park Inn by Radisson Cape Town Foreshore GM Mark Wernich.
Appointments and promotions at Mortimer Harvey
Mortimer Harvey, a Johannesburg-based, full-service and results–driven, integrated communications agency, has announced several new appointments and promotions.
– Gerald Harvey has been announced as chief creative officer.
– Craig Duff has been promoted to executive creative director.
– Chris Potter is the new creative director.
– Dareen Farghaly has been promoted to deputy creative director.
Who’s won what
RamsayMedia Logistics to handle Forbes Africa subs
RamsayMedia Logistics, the media house’s subscriptions fulfilment bureau, has taken on its 26th title. The company will manage the subscriber acquisition and retention of Forbes Africa, the new local edition of the international financial publication that went on sale this week.
It is the latest publication to take advantage of the company’s offering that includes database maintenance, website hosting, bulk email and sms communication, telesales, a contact centre, preparation of ABC information and digital magazine production and logistics.
“Clients see the wisdom of a one-stop solution that takes the pain out of managing the various aspects of subs fulfilment themselves,” says the division’s manager, Ian Dinan. “We have implemented a management system that is stable, administratively sound, web-based and flexible enough to respond to ongoing changes, so we can deliver this service very efficiently.”
The company was also putting a digital platform in place to manage online subscriptions geared for iPad and had the ability to take on board those clients who only have digital editions or require a sales agency for their digital magazine product, he said.
For the past decade RamsayMedia has seen to the subscriptions fulfilment of several clients in addition to its own, most notably Associated Magazines, Condé Nast and Media Nova, but the biggest growth has been this year, with 11 new titles swelling its ranks. These include Good Housekeeping/Goeie Huishouding, Longevity and the company’s latest custom publishing title, Ride.
RamsayMedia signs Ride as first consumer contract
RamsayMedia’s Custom Publishing division has taken on its first consumer title contract – the November issue of cycling magazine Ride marks the fifth title in the company’s custom publishing stable and the second new acquisition this year, following Automobil in March.
Owned and previously published by the Koekemoer family, manufacturers of Cyclone and Anatomic sportswear, the Ride contract was awarded to RamsayMedia because of the expertise and multiplatform solution the company can provide to grow its reach, engagement with readers and profitability, according to the division’s publisher, Neal Farrell.
Ride had reached the limits of what could be achieved as a family-run enterprise, said CEO Hannes Koekemoer. “For the past 14 years Ride has been a must for all cycling enthusiasts, but for us to continue to expand, we had to acknowledge our limitations as a non-publishing company,” he said. “In RamsayMedia’s hands, we are confident the brand will continue to grow and appeal to new audiences.”
Ride will continue under the editorship of Adèle Tait supported by a team of contributors and will follow the current print template, but the magazine content and design will be tweaked for a mini relaunch in April next year, Farrell said. Regular webletters, apps, promotional mailers and a revamped website are also in the pipeline for 2012.
The title is currently unaudited but has a circulation of approximately 15 000.
Da Vinci Edison Bell wins Rosebank College School of Business
Full service creative agency Da Vinci Edison Bell, founded by Patrick Robertson and Angela Collins, has been awarded the advertising and communications account for Rosebank College School of Business.
“We will be handling all through the line communications for Rosebank College School of Business’ five campuses across the country,” says Collins. “We’re delighted to be selected after a four way pitch and are eager to get stuck in to their new communications campaign.”
Established in 1948, Rosebank College School of Business is a private education provider registered with the Department of Higher Education and Training.
In addition to the Rosebank College School of Business win, Da Vinci Edison Bell has also been confirmed as CHOC’s advertising agency of choice. “We explored various synergies with CHOC and found that we shared the same vision for the organisation,” says Angie. “We look forward to increasing CHOC’s awareness and support systems in every possible way.”
Fino celebrates five years with ComutaNet with new contract
Fino, manufacturers and suppliers of high fashion accessories, have celebrated their five-year partnership anniversary with ComutaNet by embarking on a 24-month renewal bus contract from 2011 to 2013.
The 18 Fino branded buses are strategically placed within the regional CBD’s to increase product awareness and sales not only among millions of commuters but within the higher LSM market too.
Who’s making moves
Specialised retail media agency bolsters leading marketing consultancy
Primedia Lifestyle, local shopping centre marketing consultancy renowned for its award-winning strategies, introduced a media specialist division, Media Xpress.
The specialist retail media planning, buying and strategy division delivers significant media buying for power Primedia Lifestyle and its portfolio of over 50 top shopping centres, across advertising platforms best suited to the events and promotions taking place within each mall.
“Having a retail media division at our disposal ensures seamless communication planning which drives media strategy, buying, implementation, post campaign analysis, negotiating power and added value across the board,” says Doug Mayne, MD of Primedia Lifestyle.
Mayne believes that Primedia Lifestyle’s new business unit, Media Xpress will eliminate retail marketing fragmentation across its portfolio of malls, to ensure that its strategies and campaigns are cohesive in creating world class experiences that consumers will not forget.
Habari Media partners with All4women
Habari Media, the award winning digital sales house, have recently partnered with All4women.co.za and Healthspas.co.za, bolstering their existing portfolio with a strong niche female audience.
“While Habari already represents a diverse range of partner sites, adding a specialist platform with a very strong female audience adds further variety the Habari Media portfolio,” says Paula Raubenheimer, group commercial director at Habari Group. “Many of the existing Habari partners have either very strong male readerships or evenly split male female audiences and the strength of the All4women and Healthspas propositions are that they attract an almost completely female audience.”
All4women.co.za and Healthspas.co.za offesr advertisers a loyal, educated audience of 173 000 unique browsers, 87% of whom are women, 46% of whom are aged between 25 and 40 years of age. These loyal visitors return for regualry updated information on recipes, travel, spa’s, cars, finance, wedding planning and venues.
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