The latest Effective Measure stats show that m.news24.com and mobi.supersport.com are the top two performing mobi-sites in South Africa. Both sites are exclusively represented by digital media sales house, The SpaceStation who also provide the service to Sport24 and Channel24 –which came in fifth and sixth place in the top 10 mobi sites respectively.
“There are over 10 million internet enabled phones in South Africa and up to 70% of these users do not own PC’s,” says Gustav Goosen, acting CEO of The SpaceStation. “The future of online advertising is mobile, especially in South Africa. The mobile penetration in this country is setting international standards and the figures above are just a taste of what is to come. At The SpaceStation we have spent a significant amount of time developing advertising solutions for mobile platforms.
“We have invested in the deployment of leading mobile ad delivery technology to ensure we are able to serve a broad spectrum of devices from very basic mobile ads targeted at entry level phones, to very rich mobile content, such as HTML5 mobile ads, targeted at smart phones and mobile devices.”
With 691 000 and 314 000 unique browsers respectively, News24 and SuperSport.com’s mobi-sites have consistently outplayed their competitors. The SpaceStation exclusively represents 55% of the total South African mobile audience, according to Effective Measure.
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