Media Moves… TheMediaOnline’s weekly round up. TRUE LOVE appoints new deputy editor. Natalie Frank joins 5FM as marketing manager. Continental Outdoor appoints new government liaison. Isilumko Media expands Wellness TV footprint. Aegis Media Sub-Saharan African walks off with three global business awards. FM Radio Station to open a live broadcast studio at Emerald Resort & Casino. Fotolia Introduces Services to South Africa. All the moves in media.
Who’s moved where
TRUE LOVE appoints new deputy editor
TRUE LOVE magazine, published by Media24’s Women’s Interest division has appointed Farrah Francis as deputy editor. Francis has a well established track record in South African media, having started her magazine career at Heat magazine, after which she moved to City Press as the newspaper’s music and entertainment editor. She joins TRUE LOVE from Media 24’s TV Plus magazine, where she has been Acting Editor since March this year.
“It has long been a dream of mine to work at TRUE LOVE,” says Francis. “I grew up reading the magazine because it not only reports on trends, it sets them too. TRUE LOVE resonates with South African women because it talks about matters that are close to our hearts, regardless of our background. It starts the conversations we have with our mothers, sisters and friends, and it keeps the conversation going too.”
Francis is particularly excited at the opportunity to work with TRUE LOVE editor Lerato Tshabalala and the magazine’s features editor, Melinda Ferguson. “I have always held these two remarkable women in such high esteem, and I look forward to learning so much from them,” she says.
Natalie Frank joins 5FM as marketing manager
Natalie Frank is joining the 5FM team as marketing manager, responsible for developing and implementing the marketing and CSI strategy for the station and for promoting the station, its programming and events.
She brings a wealth of marketing experience to her new 5FM role, including relationship management roles in financial services in both London and South Africa. Not only is Frank an avid 5FM listener herself, but she joins the station with an impressive CV that includes a BComm degree from Wits University, MBA from the Wits Business School and successfully completing coursework during a semester at UCLA Anderson School of Management.
“5FM is an extremely powerful platform for those interested in reaching the youth in South Africa and attracting the next generation of cool and trendy young adults,” she says. “I look forward to working with the 5FM team to deliver cool music, great content and unrivalled experiential entertainment to our loyal listeners. 5FM is more than a brand for a radio station – it’s about ensuring we align the brand to our audiences’ lifestyles, and continuously inspire and entertain them. It’s going to be massively rewarding and challenging at the same time.”
Continental Outdoor appoints new government liaison
Lu Ndyamba has been appointed government liaison officer at Continental Outdoor Media, and is responsible for managing negotiations with government bodies and councils.
“Lu will use his skill and talent in fostering excellent relationships with one of our most important stakeholders: government,” said Lyn Jones, marketing manager, Continental Outdoor Media.
Ndyamba has worked in various marketing executive roles and prior to joining Continental Outdoor Media, he held the position of business development and stakeholder relations at Bankserv Africa for three years.
“I look forward to strengthening ties between ourselves and important governmental bodies. This synergy is sure to further enhance our cities’ images as being world-class,” says Ndyamba.
Who’s won what
Isilumko Media expands Wellness TV footprint
Below-the-line activations and experiential media company, Isilumko Media (powered by Studentwise), has extended its Wellness TV product footprint to include Provincial Health Clinics in Gauteng.
Wellness TV launched two years ago and is a media platform available in Department of Health clinics in Johannesburg. To date it has reached over 5.4 million people who have benefited from its educational health content.
“LCD TVs provide quality educational content and advertising to people in waiting rooms which typically are a stimulation-deprived environment. Where a patient’s average waiting period is three hours, Wellness TV capitalises on this time by communicating valuable sponsored health messages,” says Brendan Powell, director at Isilumko Media.
Powell continues, “Wellness TV has worked successfully for past advertisers. We recently ran a competition for Kellogg’s with an SMS mechanic which received an overwhelming response.” Gratified past advertisers include Financial Services Board, Diary Producers of South Africa, Potato South Africa, Aspen Pharmaceuticals, and One Life Insurance to name but a few.
Wellness TV is geared for LSM 3 to 7 and the focus of each month’s content is always directed at health, either directly in the form of information and education about diseases, or through programming on healthy lifestyle choices, preventative healthcare, food and hygiene. The content is sourced from the Department of Health, NGOs and corporate contributors. The topics covered include communicable diseases, hygiene, nutrition, childcare to mention a few. The content is scheduled according to the Department of Health’s calendar.
Aegis Media Sub-Saharan African walks off with three global business awards
The Stevie® Awards for Women in Business are the world’s premier awards for women executives, entrepreneurs, and the organizations they run. The ninth awards were held in New York on the 9 November and Aegis Media won the following accolades:
· Maverick of the Year Gold Stevie Winner: Dawn Rowlands, CEO, Aegis Media Sub Saharan Africa
· Communications/PR Campaign of the Year – Social Media Focused Silver Stevie Winner:
· Female Employee of the Year Bronze Stevie Winner: Lana van der Walt, marketing and communications manager, Aegis Media Sub Saharan Africa.
Who’s making moves
OFM Radio Station to open a live broadcast studio at Emerald Resort & Casino
December will see the culmination of a mutually beneficial relationship as regional radio station OFM starts broadcasting from its new studio which has been built on Emerald Resort & Casino’s premises.
There is a certain appeal for people to see and watch their favourite radio DJ broadcasting live, it adds the visual element to radio and puts a face to the DJs that listeners may only ever have heard. There’s also the attraction that a listener may get a chance to be invited into the booth or even go live on air.
The new studio is ideally located at the entrance to the main entertainment centre on the way to the Aquadome. This will give resort visitors of all ages, the opportunity to experience the live action and enjoy a variety of promotional activations on property.
“We have been in negotiations with OFM for quite some time and believe that the opportunity has vast potential for both parties and are extremely pleased to have OFM broadcasting from our property,” says Sharon de Leur, marketing executive at Emerald Resort & Casino.
Nick Efstathiou, general manager of OFM adds, “OFM, the sound of your life is excited to partner with Emerald Resort & Casino in the building of a state of the art radio studio from where OFM will broadcast many weekend shows. OFM presenters Gert van Schalkwyk, Success Lekabe and Eric Snyders will call Emerald Resort & Casino home from December.”
Fotolia Introduces Services to South Africa
Fotolia continues to span the globe by expanding its services becoming the first world-wide microstock agency to establish a local presence in South Africa. The launch of localised pricing in South Africa was a strategic move to not only become the market leader in Africa but also to acquire more local content, fostering long-lasting relationships with South African customers and artists.
This expansion also marks the first step towards expanding throughout Africa. Considered a “hot spot” in the microstock world for its sunny and infinite landscapes, South African photographers are also among the most popular contributors on Fotolia.
“We’re looking forward to discovering and recruiting more talented local artists”, says Oleg Tscheltzoff, CEO and co-founder of Fotolia. “Localizing to countries such as South Africa means expanding the customer base for stock imagery to millions more people and we’re excited to be the leaders here.”
Fotolia has shown steady growth since its inception in 2004. With this recent expansion, Fotolia now provides services to 21 countries and in 13 official languages.
