Media Moves… TheMediaOnline’s weekly round up. New steering committee for DMMA. Jumpstart your morning with Darren Maule. SAARF looking for an administrator. Lighthouse Digital partners with Kia Motors South Africa. Mediamark launches its new events division. Taxation Institute client for marcusbrewster. Rapid Blue Digital launches Telkom Convergence Augmented Reality campaign. Now Available launches in Ghana, the first Afropean advertising agency.
New steering committee for DMMA
The Digital Media and Marketing Association (DMMA) has announced its new portfolio heads that would make up this year’s steering committee.
The body has moved away from its previous structure, replacing its executive committee with a steering committee. Nikki Cockcroft, DMMA executive director & head of bookmarks, explains the reason for this change. “As it is the DMMA’s 10th birthday this year, it was the right time for us to make a few changes to our structure to ensure that we continue to grow from strength to strength. As a non-profit organisation with a rapidly growing member base, it is pertinent to relook at how we appoint the right committee, as we are dependent on this team to drive the annual initiatives,” she says.
Cockcroft will remain on the DMMA as the only current executive director and is looking to appoint a new Board of Directors during the course of the year.
Executive Director & Head of Bookmarks: Nikki Cockcroft (Woolworths) Cockcroft has sat on the Exco for the past five years, initially in the capacity as head of marketing and then in the combined capacity as Deputy Chair and Head of Marketing.
Director &chair of steering committee: Jarred Cinman (Native) Cinman has been immersed in the digital industry for the past 15 years and is a founder and director of Native. Having formerly acted as Deputy Chair for the DMMA Exco, this year Cinman has been appointed as director and chair of the steering committee.
Director: Theresa Vitale Vitale joined the DMMA (formerly the OPA) in 2003, and has played a key role in establishing and managing DMMA affairs as well as driving its largest initiative – the prestigious Bookmarks Awards.
Head of research: Gustav Goosen (Spacestation) Goosen served on the DMMA Exco in 2011 and was responsible for the Monitoring portfolio. Goosen was appointed Head of the Research portfolio in 2012 and will remain in this position in 2013.
Head of publishers: Tim Spira (eTV) Spira will be managing the interests of the DMMA’s publisher members in his capacity as head of publishers in 2013.
Head of agencies: Fred Roed (World Wide Creative) Roed first started teaching people how to build their brands in the digital economy in 1998 and is currently the CEO of digital marketing agency World Wide Creative.
Head of education & transformation: Hazel Mathoora (MediaLearn) Mathoora is the founder of a training company called MediaLearn, which aims to educate on technological matters via the digital channels.
Head of Measurement: Mike van Eck (Ads24) The Measurement portfolio which manages relations with DMMA appointed measurement vendor, Effective Measure, will be headed by Mike van Eck in 2013.
Head of marketing: Kate Wolters (Kate Wolters Communications) Wolters is a freelance communications strategist and will be managing the DMMA’s marketing activities for 2013.
The DMMA has also added two new portfolios: regulatory and liaison. Andrew Allison (Quirk) has been appointed as head of the newly established regulatory portfolio, which aims to provide assistance to members seeking advice on regulatory issues by liaising with the relevant legal entities. Anthony Pascoe (Teamtalk Media) has been appointed as head of the liaison portfolio, which was established with the aim of building bilateral relationships with key partners in 2013.
Who’s moved where
Jumpstart your morning with Darren Maule
Maule and the Breakfast Stack team are jumpstarting the morning on East Coast Radio. This morning show, on-air from 6-9am every weekday, is jam-packed full of interesting programming, music and local content to jump start KZN mornings.
Maule, a popular South African comedian and TV personality, has created a strong fan base in KZN over a very short space of time with his irreverent sense of humour. “Radio has been the biggest transition ever for me. I have done literally every art performance out there including TV and comedy and am used to a fair amount of rehearsal but with radio, the challenge is to always stay ahead because radio is live and immediate, there is no take 2,” said Maule.
Almost 18 months ago East Coast Radio programme manager Naveen Singh saw his potential and appointed Maule as the Breakfast Stack presenter.
“We are very excited about the positioning of the Breakfast Stack. ‘Jumpstart your Morning’ says it all and aptly describes how Darren Maule and the team are waking KZN up every morning.” said Trish Taylor, general manager from East Coast Radio.
“Headlining a morning show with a TV personality who had no radio experience was a first on the South African radio circuit. So yes like anything new it was scary. Yet we knew that we were onto something good. Eventually our appetite for being innovative risk takers and trend setters have reaped the rewards with our listeners giving it their stamp of approval,” added Taylor.
What’s out there
SAARF looking for an administrator
The South African Audience Research Foundation is looking for an administrator to be based in Johannesburg. The remuneration package is negotiable, depending on qualifications and experience. An applicable qualification and preferably at least 10 years’ experience in bookkeeping is needed.
The ideal candidate will have:
· A working knowledge of Pastel and Pastel Payroll.
· Ten years of bookkeeping experience.
· A working knowledge of Excel and Word.
· Knowledge and experience of Human Resources (HR).
· Ability to work alone and in a group.
· Receptiveness for new ideas and a willingness to try new things.
· Customer comes first orientation and good service aptitude.
· Good writing and communication skills.
· Attention to detail.
This position of administrator is an all-embracing administrative position and the incumbent must be prepared to take responsibility for a multitude of functions. In addition, as administrator of Saarf, you will be responsible for all administrative duties such as keeping Board minutes, venue booking for presentations, flight and accommodation bookings, the SAARF property and its security, maintenance and upkeep.
SAARF has a bi-annual conference and the administrator is responsible for all aspects of planning and running the conference. The annual conference and accounts of the Pan African Media Research Organisation (PAMRO) are also the responsibility of the Administrator.
Interested candidates can e-mail their CVs to Dr. Paul Haupt at paul@saarf.co.za
Who’s won what
Lighthouse Digital partners with Kia Motors South Africa
Lighthouse Digital latest exciting accolade is the acquisition of automotive giant, Kia Motors South. “Our approach and service offering will no doubt make a huge impact on Kia’s ability to speak directly to their customers. Digital media is a powerful tool for any business and the interest shown by big corporations like Kia is proof of it. This certainly has been a great way for us to kick off the New Year and as we move into our fourth year of operation,” says Aaron Van Schaik, managing director of Lighthouse Digital.
“The Kia brand has enjoyed unprecedented growth since the 2010 World Cup in SA and as the brand matures we need to ensure we have subject matter experts in place that we can partner with to take us to the next level. Lighthouse Digital are well placed to provide us with a solid platform for communicating with our target markets in the online space and will allow us to pro-actively measure our performance and return on our marketing spend,’ adds David Sieff, national marketing manager of Kia Motors South Africa.
Lighthouse Digitals services to Kia will include all the elements of digital media including digital media strategy, planning, buying, tracking and analysis for display, search, and email, mobile and social media. A number campaigns and initiatives will be rolled out over the course of the next year to increase Kia’s car sales and further grow the brand in South Africa.
Taxation Institute client for marcusbrewster
The South African Institute of Tax Practitioners (SAIT) has appointed communication services firm marcusbrewster as its PR agency of record. Brewster’s Cape Town office will manage profiling duties for the Institute’s chief executive Stiaan Klue as well as fulfilling the comprehensive publicity and media relations function.
“2013 will see fundamental changes to the South African tax environment which require a significant communications outreach,” says Klue. “The signing of the Tax Amendment Act into law by President Zuma on 22 December last year is having far reaching implications for both the tax fraternity and the general taxpayer alike. We are positioning SAIT at the forefront of these changes, and have enlisted marcusbrewster to implement an integrated PR campaign to help the Institute achieve its communication and commercial goals.
“We are very excited to apply our new methodology of managed communication services to SAIT “ says Marcus Brewster. “With so many different stakeholder audiences for the organisation, SAIT has recognised the value of appointing a PR firm that sees the bigger picture and who can manage and integrate a whole range of PR activity across multiple touchpoints.”
Rapid Blue Digital launches Telkom Convergence Augmented Reality campaign
The recently formed Rapid Blue Digital (RBD) department, an exponential-growth addition to television production house Rapid Blue, hit the digital market bulls-eye again this past week with the first activation of the massive Telkom Augmented Reality (AR) Project.
This follows hot on the heels of RBD’s recent prestige acquisition of the Flight Centre Group account, and sees Rapid Blue Digital cement itself as a blue-chip player in the South African digital space.
The Telkom Convergence AR Project, conceptualised, designed and developed by Rapid Blue Digital for Mediacom, saw its first roadshow activation at Tygervalley Mall in the Cape, where it was enthusiastically received by staff and consumers alike.
Rapid Blue Digital’s MD, Brett Levy was buoyant. ” We are the market leaders in Africa in Augmented Reality and are truly proud of the work that everyone has put in to get this activation to the scale that it is. Most AR experiences of this nature are within a 2,5m viewing distance area – this monster places the consumer 6m away from the screen. This is only the beginning”.
Who’s making moves
Mediamark launches its new events division
Mediamark has launched an events divison to provide multimedia marketing solutions that will address advertisers’ goals across media channels. This division will be working closely with its serviced radio stations in order to commercialise events that are owned and operated by the stations.
Warren Bedil, previous commercial director of Jacaranda FM, has been appointed as business development director of Mediamark Events. Bedil says that the division plans to utilise the strengths of the respective brand properties to attract headline, sub and associate sponsors. “This will ensure longevity and profitability of events such as Jacaranda Day and the East Coast Radio Discovery Big Walk.”
“Part of the strategy is to utilise the strength of the Kagiso Broadcasting audience reach to acquire sponsorships,” explains Nick Grubb, Managing Director: Radio at Kagiso Broadcasting. “This division will be at the forefront of new business ideas and innovation by driving collaboration between companies within the Group.”
Elton Ollerhead, Mediamark’s Managing Director explains that adding the Events division to the company’s offering allows Mediamark to expand on solutions that can be presented to advertisers. “It allows advertisers the ability to buy multi-channel solutions from one provider whilst at the same time allowing Mediamark to develop new ways in which to monetise commercial radio station inventory and opportunities around their event aspirations.”
Now Available launches in Ghana, the first Afropean advertising agency
Now Available, run by the entrepreneur and advertiser Emanuele Nenna, has announced the opening of Now Available Africa in Ghana. This new model of advertising agency is specially designed for the African market as the first step towards the creation of a pan-African network of agencies with an international outlook and strong local roots. The new agency, which will be officially opened on 20 February in the country’s capital Accra, has already been invited to take part in three calls for tenders for advertising campaigns for MTN (telecommunications), So Klin (detergents) and Tata Motors.
Now Available Africa was set up on the basis of an in-depth survey carried out in the last few months both with potential clients and local partners, following a merger with an independent advertising agency (Creative Eye). The agency is controlled with a majority shareholding (51%) by the founding partners of the Italy-based company (Emanuele Nenna, Alessia Oggiano and Stefano Pagani).
The new agency has pan-African objectives and a management team with a “combined European and African outlook”. It is run by the CEO Freddie Shava, an entrepreneur originally from Zimbabwe and previously managing director of Creative Eye, who benefits from the assistance and back-up of two managers with international experience: Tina Walendy, born in Germany in 1977, and Antonio Colaci, born in Italy in 1973, hold the posts of Chief Creative & Strategic Officer and Chief Digital Officer respectively.
“We are bringing a multimedia experience to Africa, a structure that is still lacking here,” observes Emanuele Nenna, CEO of the Now Available ad agency and author of the book “Creative 4Cast. A New Solution for the Future of Advertising” . The clients need partners to set up businesses together and we have a clear message for firms: the growth of your business is our objective. Multinational advertising companies are only present in the African market as outposts, little more than simple representative offices which are generally strongly linked to traditional models of communication. In contrast, we want to position our company differently.”
Colleagues from both branches of the agency in Milan and Accra are currently working together to create the new Now Available Africa internet site and to organise an opening event of the new agency which will take place at Accra on 20 February.
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