Media Moves… TheMediaOnline’s weekly round up. SAFREA appoints news Exco. Bradley Shaw moves to the music. Interior Creators appoints MANGO-OMC for launch. Blue Moon Corporate Communications is green at heart. Support the ABF’s official advertising supplement in The Media and Advantage.
Who’s moved where
SAFREA appoints news Exco
The South African Freelancers’ Association (Safrea) has appointed a new executive committee for 2013/2014. The Exco is comprised of a group of volunteers who are nominated and elected for their skills and expertise from within the membership of Safrea to contribute to the running, development and promotion of the organisation.
The following Safrea members now serve on the Exco:
Helen Ueckermann (Chair)
Alan Hawkins (Treasurer and vice-chair)
Grant Cyster (Public relations and marketing)
Madi Hanekom (Safrea growth and development strategy)
Tracy Swain (Social media and website content)
Runa Prinsloo (Membership secretary)
Lyse Comins (Student mentoring)
Marina Pearson (Training and mentoring)
Caryn Gootkin (Industry relations)
Safrea facilitates communication and networking between freelance media professionals who share the trials and triumphs inherent to the freelance work model. The organisation provides freelancers with opportunities to learn and grow, including access to a members-only Google group through which valuable insight is available on everything from tax and copyright issues, to the negotiation of contracts and what to do when payment for a project is unfairly or unethically withheld.
Safrea is committed to championing the rights of freelance media professionals. Self-employed media specialists can become isolated, and many have found themselves at the mercy of unscrupulous employers who pay badly, take a long time to process payments, breach copyright laws, and generally treat freelancers unprofessionally.
Bradley Shaw moves to the music
The former editor of Africa Telecoms magazine moves to join the continent’s leading music streaming company – Spinlet. Having been an integral part of growing 3i Publishing’s Africa Telecoms magazine as the premium source of telecommunications information across Africa, Bradley Shaw will now use his considerable technical knowledge, negotiating and persuasive skills in a similar fashion at Spinlet.
Spinlet focuses on bringing music distribution to emerging markets and currently has offices in Lagos, Nigeria and Cape Town. It also has considerable reach across Europe with a base in Finland while Head office is quartered in San Francisco, in the heart of the Silicon Valley.
However, as Spinlet is also about democratizing content and sales for artists, the music industry as a whole is geared to benefit – one more reason why Shaw has taken up the reigns. Having been the tech editor at 3i’s Rolling Stone magazine since it launched, Shaw is no stranger to the music world and its needs.
Who’s won what
Interior Creators appoints MANGO-OMC for launch
Interior Creators has appointed MANGO-OMC to handle the launch of their online, specialised design service giving professional advice with a ‘do-it-yourself’ and ‘buy-it-yourself’ component.
With 20 years experience in the interior design industry, founder Renée De Waal recognised the need for this service and has channelled her experience to launch it in the South African market. “We positioned ourselves on a digital, online platform that allows us to engage with a broad client base that is not bound by geographical constraints; this eliminates the need and expense of site meetings; management and travel costs, and allows us to offer a professional service at up to 35% less than standard industry rates,” she says.
Account director, Nicole Capper, says the market is “ready for a service of this nature and are excited about launching the first product of its kind in South Africa”.
Who’s making moves
Blue Moon Corporate Communications is green at heart
Blue Moon Corporate Communcations Green at Heart programme recently announced the results of their third carbon audit, which has led to the offset and subsequent neutralisation of their 2012 carbon footprint.
According to Earth Patrol, an independent green business solutions provider, Blue Moon is the only employee engagement and events business in South Africa to achieve this status over three consecutive years. This is paving the way for similar businesses to follow suit and grow a greener corporate South Africa.
Through an ongoing series of activations Blue Mooners have turned over a new collective leaf and reducing, reusing and recycling is now a way of life. As Michelle Caldeira, CEO of Blue Moon says, “Sustainability is part of the rhythm of the business, and not separate work.”
Three years ago Blue Moon’s Green at Heart initiative began with the humble intention of establishing a more eco-friendly environment at work. It has since grown into an inspiring programme that has been embraced both internally and externally, by Blue Moon’s clients.
Being Green at Heart at Blue Moon means being committed to implementing more sustainable practices across every level of the business.
Support the ABF’s official advertising supplement in The Media and Advantage
Each year industry members support the Advertising Benevolent Fund’s (ABF’s) official advertising supplement that’s inserted into the December issues of both Advantage and The Media magazines.
“Adverts are sold in support of the ABF, so that we can continue to assist those members of the industry desperately in need of our support over the festive season,” says Sharlene Vallance, ABF committee member.
“The supplement will appear as a loose insert inside the December issues of both Advantage and The Media Magazine, offering an extremely wide reach to advertisers,” she adds.
This year’s rates are:
* Single Unit 10 cm deep x 11.1 cm wide R5225.00 excl VAT
* 2 Units 10 cm deep x 22.6 cm wide R9350.00 excl VAT
* 2 Units 20 cm deep x 11.1 cm wide R9350.00 excl VAT
* Full Page 34 cm deep x 26 cm wide R20500.00 excl VAT
“We desperately urge members of the industry to support us with this worthwhile initiative,” Vallance says.
Note: TheMediaOnline has a job advertising service. The site is read by media professionals across South Africa. A job posting on the Media Online Costs R342 (incl VAT) and appears for 30 days. It appears both on the Media Online site and Memejobs.com.
