Marketers who advertise on radio want to know that their ads and campaigns are making the right impact. This is the premise behind the Radio Advertising Bureau’s (RAB SA) RadioWorks Conference, which is aimed at demonstrating the ROI/ results that can be derived when radio is used effectively within the media mix.
The RadioWorks Conference this year boasts a host of local and international speakers including the RAB UK’s Michael Tull who will unpack insights from a ground-breaking RAB UK research study that incorporates data from more than 500 campaigns – the largest analysis of radio ROI ever conducted, and demonstrates how advertisers are missing out on millions in revenue by under-investing in radio.
RAB general manager, Matona Sakupwanya, says that the RAB has noted the feedback from past successful RadioWorks Conferences and identified key areas of delegate interest. These will be tackled by a line-up of expert speakers drawn from a wide range of media and marketing disciplines.
The line-up includes, amongst many top speakers:
- UK based Sam Crowther, a pioneer in the understanding and application of sound, whose experiential presentation will explore how sound affects us both consciously and subliminally as well as how these strengths can be utilised to enhance the impact and effectiveness of sonic communication and advertising campaigns.
- Digital expert and NATIVE VML CEO, Jason Xenopoulos who will share insights on how to maximise on the relationship between radio and digital platforms for successful radio campaigns.
- A panel of media and marketing experts who will tackle the topic, ‘Whose job is it to prove ROI on (radio) campaigns?’
- Renowned marketer, Thabang Ramogase on how brands can create content that connects and engages with consumers.
Well-known personalities Bonang Matheba and DJ Suga of Heart 104.9FM, who will direct the Conference programme.
The Cape Town leg of the Conference will take place at the Clock Tower Pavilion on the 19 August and in Johannesburg on the 21 August at the Focus Rooms in Sunninghill. Book on the RAB website.
