Media Moves… TheMediaOnline’s weekly round up. John Brown Media chosen as publisher for @Total magazine. DUO Marketing + Communications secures Huawei Enterprise digital campaign. AFI appoints CSA as communication partner. Expand a Sign launch revamped website. Programmatic buying turns AddSwitch into AddSuite.
Who’s moved where
Jacquie Myburgh Chemaly new editor of Leading Architecture and Design magazine
Seasoned design and lifestyle journalist Jacquie Myburgh Chemaly takes over at the helm of Leading Architecture and Design this month, succeeding previous editor Gregg Cocking.
Myburgh, previously editor of VISI magazine, ELLE South Africa, Food and Home Entertaining and Style magazine, is a media consultant and specialist in all things lifestyle-related.
“Her experience at VISI as well as her knowledge of the contemporary design and media landscape makes Jacquie the perfect editor to take Leading Architecture and Design into a new era,” says Sandra Ladas, publishing manager at New Media Publishing.
Myburgh says she looked forward to showcasing the unique talents of South African architects and designers on the multimedia platform of Leading Architecture and Design.
“South Africa and our talented designers are starting to attract much global attention, and it’s therefore important that Leading Architecture and Design develops into a showcase for our local and international audience,” she said.
Who’s won what
John Brown Media chosen as publisher for @Total magazine
Global content agency John Brown Media has been selected by Total South Africa, the multinational oil and gas company, as the publisher of their staff magazine, @Total, for Southern Africa.
In keeping with Total’s ethos of a Company only being as good as its people, the magazine will showcase staff profiles, industry related news, CSI information and the latest Total company news and communication.
“Remaining relevant to our employees is an essential part of our transformation journey at Total South Africa,” says Pansy Mekwa, Total South Africa general manager of strategy. “In our pursuit to accelerate growth and uplift our people, we need to proactively identify opportunities and clearly understand the potential that is available to us. This means that we need to be efficient, effective and consistently innovative. Our internal magazine is a vital tool for communicating with our employees and John Brown Media has provided us with a dynamic platform to accomplish this.”
Engaged employees stay with companies longer as they feel part of a company team, company culture, and values . @Total will focus on developing staff engagement to ensure better business results for Total SA. The 28 page A4 print magazine will be published quarterly.
DUO Marketing + Communications secures Huawei Enterprise digital campaign
Niche B2B tech agency, DUO Marketing + Communications has been appointed to deliver a social media and digital brand enhancement campaign for Huawei Enterprise division. The 12 month contract commenced on 1 October 2014.
“It is our belief that digital solutions need the same high level strategic planning and implementation as traditional public relations and marketing campaigns. And when aligned to the client’s core business objectives, delivers maximum brand elevation and benefit,” says CEO, Judith Middleton.
DUO Marketing + Communications prides itself on its no compromise approach to two key elements – the type of client and calibre of the consultant that it wishes to attract. Middleton describes the ultimate client sweet spot for DUO Marketing + Communications as transformative tech companies that enable her team to consult and contribute to their brand to deliver high-impact results underpinned by a realistic strategy, with commercial goals in mind.
“This win is important to us, and represents a milestone in our overall growth strategy, but even more so for the new Johannesburg office,” Middleton says.
AFI appoints CSA as communication partner
African Fashion International (AFI) has appointed Communication Services Africa, the media specialist and communication strategy division of Celebrity Services Africa (CSA), to manage the full media and communication roll-out of Mercedes-Benz Fashion Week Africa (MBFWAfrica) 2014.
Africa’s premier annual trans-seasonal sartorial showcase, MBFWAfrica takes place at Melrose Arch in Johannesburg, from 29 October – 1 November. In addition, AFI, Africa’s leading fashion authority, has appointed CSA in the same role for the Africa Fashion Trade Expo 2014 (which will run concurrently with MBFWAfrica) and the Africa Fashion Awards 2014 to take place on 2 November.
“We are excited to continue along this journey with AFI, as it creates sustainable, globally relevant platforms for African designers and the fashion industry in general. We look forward to executing a vibrant, original campaign for AFI and these events,” says CSA’s division director of communications, Davin Phillips.
MBFWAfrica 2014 will feature stellar collections from over 30 leading established and emerging African designers, culminating in the prestigious, annual African Fashion Awards, which will acknowledge the continent’s top designers.
Who’s making moves
Programmatic buying turns AddSwitch into AddSuite
South Africa continues to switch on to a more digitally focused engagement and business environment. As such, local online advertising solutions company, AddSwitch has expanded its offering and in the process, rebranded. It will now be known as ‘AddSuite,’ which is more commensurate with its broader business focus.
AddSuite, part of the Ole! Media Group (OMG), is a digital advertising services company that helps digital publishers to maximise revenue from advertising sales within a real-time environment. Advertisers also benefit from a higher ROI on ad spend through broader market exposure and improved audience targeting.
Says Chris Wilson, GM of AddSuite, “Our new name says it all: with the carefully selected suite of products at our disposal, we add value for online Publishers as well as for their Advertising clients.” The company is not restricted in offering clients only one platform, source of technology or ad exchange, but tailors custom solutions best suited to specific requirements.
Expand a Sign launch revamped website
Expand a Sign launched their newly revamped website in October 2014. The new look website, www.expandasign.co.za, allows for faster navigation and for a smoother, more user-friendly experience.
Expand a Sign’s four core pillars: Quality, Service, Innovation and Passion remain a common thread throughout the website design and the rotating banner on the home page provides a glimpse into the Expand a Sign world, showing a selection of personable team images from admin to factory staff.
Each product page contains product specifications, benefits, an embedded set up video and product-in-action photos. In addition to links to their blog and social media pages, quick links to ‘social responsibility’, ‘going green’, ‘gallery’ and ‘global impact’ are easily accessible.
The entire website revamp was professionally handled by Lifetime Media, a full service digital and creative design agency who are passionate about effective website design and development. “We encourage visitors to the site to contact us for further information, a quote, or simply to discuss their branding requirements,” says Kirsty Fonzari – Expand a Sign Brand Manager.
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