Media Moves… TheMediaOnline’s weekly round up. Starcom MediaVest South Africa appoints managing director. marcusbrewster promotes Nicita October to senior account executive. Stephanie Schroeder appointed director of external relations for Euronews. Amorphous New Media welcomes exciting new clients. Air France signs with Primall Media. Fashion Media and Carolina Herrera take consumers travelling. Muzart sign snyc deal with e.tv. C.S.A chosen for L’ormarins Queen’s Plate 2015. Coca-Cola Light wraps itself in pink in support of breast cancer awareness
Who’s moved where
Starcom MediaVest South Africa appoints managing director
Ravi Bhaya, former managing director of Starcom MediaVest Group (SMG) Indonesia, has been appointed managing director of SMG South Africa.
Entrenched globally with SMG for more than 10 years, Bhaya has spearheaded Starcom MediaVest businesses in Vietnam, Indonesia and now South Africa and Africa.
“Ravi is a true SMG stalwart and has a proven track record of getting the very best out of his teams. His ability to build businesses in emerging markets has been very evident,” says SMG South Africa’s CEO, Aaron van Schaik.
Bhaya is responsible for all business aspects relating to SMG South Africa and the Africa region. “I am grateful for the opportunity and excited at the possibilities that the South African and African markets present,” he says.
“This region is primed for a rapid growth phase and its renewed focus and potential for marketers is immense. With the ongoing integration of the Lighthouse Digital and SMG teams, new leadership and the move to our new office premises, I keenly look forward to the journey ahead.”
marcusbrewster promotes Nicita October to senior account executive
Nicita October has been promoted to senior account executive at integrated PR firm, marcusbrewster. This is her third promotion since commencing her PR internship in the firm’s Cape Town office in 2011.
Having graduated in 2013 from Cape Peninsula University of Technology with a Diploma in Public Relations Management, October serves in both the corporate and lifestyle practice areas of marcusbrewster. Over the past three years, she has worked on accounts such as CNBC Africa, the SA Institute of Tax Practitioners (SAIT), takealot.com and key Unilever assignments.
Stephanie Schroeder appointed director of external relations for Euronews
Michael Peters, CEO, has appointed Stephanie Schroeder as director of external relations and member of the executive committee. Schroeder is in charge of managing press, public and institutional relations, as well as relations with global partners of the Euronews Group.
Prior to this appointment, Schroeder was director of external communication for the Pernod Ricard Group. She replaces Grégoire de Rubiana, who has left the channel to pursue other projects. Schroeder is based at the Paris office of Euronews.
Who’s won what
Amorphous New Media welcomes exciting new clients
Amorphous New Media has recently been awarded a string of new business.
Henley Business School Africa have appointed Amorphous New Media to redesign their website, as well as to help them focus their online approach for new student acquisitions. As the African arm of Henley Business School UK it is affiliated to one of the oldest business schools in Europe.
Times Media Films have signed Amorphous New Media as their agency of choice to focus on all things digital within their business. Times Media Films is the leading film distribution company in South Africa.
Highly acclaimed Wanted magazine and the Edgars Club Magazine, have both chosen Amorphous Digital Publishing to publish their monthly magazines using Adobe digital publishing. Digital publishing is the newest offering from the Amorphous Group and offers interactive communication to replace static, text-driven publications.
Raise Your Hand is an ongoing SABC initiative designed to inform, motivate and encourage the public to get involved in improving our country’s outlook, one future leader at a time. Amorphous New Media will be developing and implementing an extensive social media strategy for the campaign.
Amorphous has been appointed as a full service digital agency to VIDI. VIDI enables users to watch their favourite TV shows and blockbuster movies on their TV, tablet or smartphone anytime, anywhere.
Daily Planet is a new e-commerce platform launching in South Africa and will showcase an array of products for sale from affiliate e-commerce sites as well as their own products. Amorphous has developed an exciting content strategy for the platform, designed to grow a loyal customer base.
Amorphous will be designing and building an incentive programme, run via a mobi site, for Distill. The program intend to incentivise barmen and waiters around the country to participate in quizzes and games as part of marketing campaigns, as well as having them scored by secret shoppers. Rewards will be managed via hand-delivered cash cards.
RaizCorp has commissioned Amorphous to completely redo their website. The overhaul will include adding e-commerce capabilities and updating the site with the latest in web design and functionality.
Fashion Media and Carolina Herrera take consumers travelling
Primedia Unlimited’s in-store advertising business Fashion Media brings forth the art of travel for Carolina Herrera Grand Tour fragrances within Edgars stores nationwide.
The ‘Grand Tour’ has its roots in 18th century European custom where youths from the privileged class culminated their training by taking the Grand Tour to meet and see the customs of people in other countries.
During August Fashion Media brought together this nostalgia of travel back for the Carolina Herrera Grand Tour fragrances for men and women. Using the age-old travel paraphernalia suitcases, CH fragrances and maps, an interactive window was put together in the main display window of Edgars in Sandton City.
“Through the use of these beautiful window displays and sensormatic branding, we managed to create the perceived experience of adventurous travel for consumers nationally,” says Sean Reed, Fashion Media’s CEO. “Focusing on consumers aged 18 plus we built the idea of travel and definitely increased brand presence and awareness for CH.”
Air France signs with Primall Media
Primedia Unlimited’s mall advertising specialist Primall Media, has signed Air France as a first time client. The airline has enlisted Primall’s services to encourage mall goers at Gauteng’s premier Sandton City shopping centre, to consider Air France as a carrier and France as a destination.
“We know that a significant number of shoppers that frequent Sandton City are regular travellers abroad, whether for business or pleasure, and will therefore be receptive to this campaign,” says Lee Curtis, executive head of sales and marketing at Primall Media. “Coupled with this is the presence of travel agents located within the shopping centre that are available to immediately assist with more information about the advertiser.”
“The synergies between Air France’s direct target market, the environment and the message being communicated were obvious and the creative is bold and eye catching.”
Muzart sign snyc deal with e.tv
Five-piece pop sensation, Muzart, have signed a four-month sync deal with e.tv to use their newly released track, Oh Yeah. e.tv has incorporated the track as the song for their on-air summer programming promo that went live this week.
“The collaboration is quite fitting as Oh Yeah is a fresh, new, feel good summer track which we believe is a big song in the making. We are happy that e.tv decided to use this song over the festive season,” said Kgaugelo Maphai, director at Dream Team SA.
“We needed a track loaded with energy to complement our summer on air promo. Muzart’s single, Oh Yeah, caught our attention. It has just the right energy and it has a celebratory tone that we wanted. October is e.tv’s birthday month, and what better way to celebrate 16 years of independent, free television with a fun and upbeat promo,” says Lynn Adams, general manager of group marketing services for e.tv.
C.S.A chosen for L’Ormarins Queen’s Plate 2015
Communication Services Africa, the communication strategist division of Celebrity Services Africa (C.S.A), has once again been selected as the PR and Communications agency of record for the 154th running of the L’Ormarins Queen’s Plate (LQP), to take place on 10 January, 2015, at Kenilworth Race Course, Cape Town.
Recently listed as one of the world’s top five race days by The Telegraph in Great Britain – ranking it alongside the illustrious likes of the Prix de l’Arc de Triomphe (Paris), Breeder’s Cup (California), Melbourne Cup and Dubai World Cup – LQP is one of South Africa’s premier horseracing events.
“We are happy to once again be partnering with C.S.A’s communication strategic division on this world-class event. We are certain that they will surpass the brand and event objectives set by the L’Ormarins Queen’s Plate, making this year’s event a spectacular one,” says Katherine Gray, Coordinator of the L’Ormarins Queen’s Plate.
Who’s making moves
Coca-Cola Light wraps itself in pink in support of breast cancer awareness
Coca-Cola South Africa and its bottling partner, ABI, Coca-Cola Fortune, Coca-Cola Shanduka Beverages and Peninsula Beverages) have partnered with Makro to raise R200 000.00 in aid of breast cancer awareness.
Coca-Cola has created specially designed six-pack cans of Coca-Cola Light, wrapped in pink packaging, which will be sold in Makro stores across South Africa with the purpose of donating R2 for every pack sold to PinkDrive.
PinkDrive is a breast cancer awareness Non Profit Company (NPC), powering South Africa´s first mobile PinkDrive Mammography Unit and the PinkDrive Educational Unit. PinkDrive educates women and families about the importance of early detection in the prevention and management of breast cancer and the fact that `Early Detection Saves Lives´.
The campaign will continue to run until the R 200 000.00 target has been reached. The aim is to not only raise funds for PinkDrive, but to encourage women to learn more about breast cancer and the importance of early detection.
To date PinkDrive have conducted 5 000 free mammograms, 60 000 clinical breast examinations, have educated over 90 000 people about the disease and have distributed 100 000 educational materials.
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