Media Moves… TheMediaOnline’s weekly round up. Heart 104.9FM appoints new MD. Managing director of Quantum Global Research Lab appointed a member of Green Growth Knowledge Platform’s Advisory Committee. BDO South Africa appoints Bert Lopes as head of advisory. marcusbrewster to launch Park Inn by Radisson Cape Town Newlands. Saatchi & Saatchi Synergize ‘Secures’ ADT. Business Partners inspires SA entrepreneurs with the Square Peg Movement. South African Airways partners with Nal’ibali to bring home the power of storytelling and reading. Kwenta Media’s new women’s lifestyle magazine, Essence of Africa, changes name to Essays of Africa. Fit, fast and credible – Inside Line joins the sports PR race. P&G shares its 20th birthday in South Africa. Uber teams up with Kalahari to save Christmas.
Who’s moved where
Heart 104.9FM appoints new MD
Heart 104.9FM has announced the appointment of Renee Redelinghuys as the new managing director of the station. Redelinghuys has enjoyed a long and distinguished career in the radio broadcast industry, having previously spent time at YFM, Radmark, SABC and KFM. She joined Heart 104.9FM in 2007 and has served as the sales manager of the station for the last 5 years. During this period, she also formed an integral part of the overall management team of the station.
“I am incredibly excited by the opportunity and look forward to working with the talented and dedicated team that has been assembled at the station,” Redelinghuys said. .
Aqueel Patel, director of Heart, congratulated Redelinghuys. “We believe that she is a highly talented individual and perfectly embodies the values and ideals of Heart 104.9 FM and its listeners”, Patel said.
Redelinghuys will officially assume the role of managing director on 1 March 2015 and will use the intervening period to recruit a new sales manager for the station.
Managing director of Quantum Global Research Lab appointed a member of Green Growth Knowledge Platform’s Advisory Committee
Nigerian born, Professor Kevin Urama, the distinguished academic and economist will shortly take a seat on the steering committee of the Green Growth Knowledge Platform (GGKP).
Recently appointed the Inaugural Managing Director of the groundbreaking Quantum Global Research Lab (QGRL), Professor Urama gained a First Class Honors degree and a Master of Science in Agricultural Economics from the University of Nigeria, Nsukka, a Master of Philosophy in Land Economy with a Distinction and a Ph.D., with a prize for the most outstanding thesis in economics and related subjects, from St. Edmund’s College of the UK’s University of Cambridge.
He was named the Technology Executive of the Year by the Africa Technology Awards in 2012 and is an extraordinary and adjunct Professor at the School of Public Leadership, Stellenbosch University, South Africa and Sir Walter Murdoch School of Public Policy, the University of Murdoch, Western Australia, respectively. He is also a Fellow of the African Academy of Sciences (AAS) and member of several intergovernmental and international scientific panels.
The GGKP has a global partnership of over 30 international organisations, research institutes and think tanks. The GGKP helps to identify major knowledge gaps in green growth theory and practice and address those gaps by promoting collaboration and coordinated research; and using world-class knowledge management and communications tools to give practitioners and policymakers the analysis, guidance, tools and data necessary to support a green economy transition.
BDO South Africa appoints Bert Lopes as Head of Advisory
BDO SA has announced the permanent appointment of BDO Johannesburg managing partner, Bert Lopes to head of advisory of its South African firm, effective immediately.
Lopes, currently the managing partner for Johannesburg, will be adding to his current position by taking on the role of head of advisory for BDO South Africa. “Lopes is the perfect fit for the role and has demonstrated this during his temporary stint spent fulfilling the duties as an acting Head of Advisory for the past few months,” said Mark Stewart, CEO, BDO South Africa.
Who’s won what
marcusbrewster to launch Park Inn by Radisson Cape Town Newlands
Park Inn by Radisson Cape Town Newlands has appointed integrated PR firm marcusbrewster for its December launch campaign. The hotel is the first international branded hotel in the Southern suburbs and the first NexGen property from the Carlson Rezidor Hotel Group in Africa.
“Park Inn by Radisson has always been a young, dynamic brand, but the NexGen hotels are ultra-modern and high-tech; they’re really built for Generation Y. This property is going to be a trendsetter for South African hotels and will most definitely provide a fresh alterative to what is currently available in the area,” says agency chairman Marcus Brewster.
The hotel is conveniently situated near several legendary sport stadiums and institutions, such as the Newlands Cricket Ground, Newlands Rugby Stadium, South African Rugby heaquarters and the Sports Science Institute of South Africa.
The opening of Park Inn by Radisson Cape Town Newlands brings a brilliant new Smart Meeting and Events hospitality concept to South Africa. The high-tech conference rooms can host up to 163 delegates and are equipped with all modern conference must-haves, such as controls that access sound volume, air-conditioner and projector screens with one touch. The facility also features a chalk board wall for group brainstorming sessions.
Saatchi & Saatchi Synergize ‘Secures’ ADT
Saatchi & Saatchi Synergize has been appointed as ADT’s digital agency to drive lead generation to increase sales.
ADT is a security solutions company that provides armed response protection services and products for home, business and retail outlets.
Saatchi & Saatchi Synergize will be fulfilling the full digital spectrum of services including SEO, paid media, analytics and web development.
“We look forward to helping ADT increase its digital presence and developing campaigns that help drive sales,” says Shaune Jordaan, CEO, Saatchi & Saatchi Synergize.
“Our analytical measurement offering is attractive to clients who are looking for results driven campaigns that optimise the digital channel, enabling them to reach their audiences faster at a lower cost, converting clients to purchase,” he adds.
Business Partners inspires SA entrepreneurs with the Square Peg Movement
Business Partners Limited, a specialist risk finance company for formal small and medium enterprises (SMEs), has launched a new multi-channel advertising campaign which aims to encourage more South Africans to pursue entrepreneurship – the most aspirational career of all. The new campaign is in collaboration with the innovative brand thinking and execution agency, Utopia, and forms part of Business Partners’ brand repositioning strategy.
Forming the core of the campaign is the square peg movement – a movement aimed at inspiring existing and unearthing potential South African entrepreneurs. The movement consists of an above-the-line and strategic public relations campaign which aims to educate audiences about the economic benefits of entrepreneurship for both the entrepreneur and the country. The campaign aspires to help these unique individuals transform their lives, as well as the lives of all those they touch through their entrepreneurial endeavours.
According to Nazeem Martin, MD of Business Partners Limited, the company has a vital role to play in helping the country succeed in meeting the key challenge of job creation. He says that the brand positioning and new campaign was conceptualised to reaffirm the company’s commitment to and support for entrepreneurs, which has been the intention since the company was formed 33 years ago. “SMEs are the fulcrum around which the economy of any country in the developing, and developed, world turns. It is time to celebrate entrepreneurs, and once again champion their cause by honouring them.”
South African Airways partners with Nal’ibali to bring home the power of storytelling and reading
These school holidays, South African Airways (SAA) has partnered with the Nal’ibali national reading-for-enjoyment campaign to help children soar to great heights through storytelling and reading.
During December and January 2015, passengers travelling with children, and unaccompanied minors, will be offered a specially-developed magazine containing two children’s stories written by local authors, fun literacy activities, and a holiday “reading passport” with challenges to keep them mentally stimulated and entertained throughout the school break. There are also ideas for parents that will help them make sure their children stay keen to read and write over the holiday period.
SAA spokesperson Tlali Tlali said, “SAA’s corporate social investment initiatives are anchored on education and development. Focusing on children and younger learners through initiatives of this nature, encouraging them to read more and write as often, plays a critical role in equipping them with the fundamentals of learning and development.”
Who’s making moves
Kwenta Media’s new women’s lifestyle magazine, Essence of Africa, changes name to Essays of Africa
After the successful launch of their flagship women’s magazine, Essence Of Africa with the December 2014 issue, which featured South Africa’s formidable actress and entertainer, Kgomotso Christopher, on the cover, Kwenta Media has had to instigate a name-changing process for the magazine due to unforeseen circumstances to do with the Essence Of Africa trademark.
Nawaal Nolwazi Mdluli, CEO of Kwenta Media and founding editor of Essence Of Africa, said that the magazine would go by the new name of Essays of Africa from the 19 December 2014
Kwenta Media applied to Edcon for a license to use the Essence trademark in the form of Essence Of Africa. Edcon has the registration rights of the Essence trademark in South Africa, while a company in the US owns the Essence trademark. Mdluli explained, “When we first approached Edcon for a license to use the Essence trademark, they showed tremendous support of us and our vision as a black, female-owned South African company and were committed to helping us empower women through the magazine.”
Two months after the license agreement between Edcon and Kwenta Media, and shortly after the first issue of the first issue of the new Essence Of Africa had gone to print, Edcon made a unilateral decision to cancel Kwenta Media’s license, leaving Kwenta Media vulnerable to any objections to the use of the Essence trademark by the American owners of the trademark.
Fit, fast and credible – Inside Line joins the sports PR race
Inside Line PR, a new endurance and action sports PR business, was launched this month when endurance and action sports PR stalwarts, Zoon Cronje and Sean Badenhorst combined forces in an effort to grow the mainstream and niche media attention in these areas.
With the continued, significant growth in popularity of endurance sports like mountain biking, triathlon and trail running and action sports like obstacle racing, Cronje and Badenhorst, formerly working in opposition with their own PR businesses, decided to collaborate to add increased clout to their current and potential clients.
“Between us, we were representing a very large portion of clients in the endurance sport market. But we each have different strengths. I felt that if we joined forces, we could offer the best of everything to our clients,” said Badenhorst, a former sports journalist and founder of TREAD magazine.
“Zoon’s business, ZC Marketing Consulting, is industry leading in terms of digital communication and imagery. They do video, photo and social media really well. My strengths are copy tone, structure and timing, which for news is critical, especially when most news content is published online,” added Badenhorst.
P&G shares its 20th birthday in South Africa
Procter & Gamble (P&G) – the home of South Africa’s favourite brands –this year celebrates its 20th anniversary in South Africa – marking its entry into the country in 1994 – a year that has deep significance for the country as a whole.
As the home of quality branded products such as Always, Pampers, Ariel, Olay, Oral B, Gillette and Pantene – P&G has touched the lives of many South Africans through global brands that make life a little better every day.
P&G, which was established 176 years ago and now serves five billion people across the world, will celebrate 20 years of making a meaningful difference to the lives of South Africans, introducing a social media campaign to say THANK YOU to the South Africans from all walks of like that its trusted products have touched.
Through the “Celebrating 20 years of P&G in 20 days” campaign, P&G will reach out to communities and partners encouraging them to share their P&G story.
For 20 days South Africans will be invited to share their experiences of their favourite P&G products using the #PGTurns20 hashtag on Twitter, Facebook and Instagram. Competitions will be held online encouraging South Africans to share their story of any P&G products that they currently use and how using their favourite products improved their lives.
“Since P&G’s establishment in South Africa 20 years ago, we have been committed to bringing the best innovation and quality products to the public. This year we say thank you to all South Africans who have trusted our brands and walked this journey with us.
“We will continue to help contribute to a better quality of life for all,” says Michael Yates, Managing Director at P&G South Africa, adding that the company has also marked its anniversary by bringing Oral B toothpaste to local markets
Uber teams up with Kalahari to save Christmas
Uber, the innovative app that connects riders with drivers, is partnering with SA’s number one online store, Kalahari.com, to make Christmas shopping even easier for Capetonians this festive season.
From 18 to 24 December, between 10am and 4pm daily, Uber riders will be able to do all their Christmas shopping through the Uber app by simply requesting an UberSleigh – a van full of Kalahari’s best-selling products that will come right to your door.
The products in each of the three vans will be divided into four sections; For Him, For Her, For the Kids (girl, boy and both) and Generic (gender neutral). All items will be under R1,000.
Within these categories Kalahari will pick the best-selling product lines for fashion, beauty, books, music, movies, appliances, gaming, tools, sports and outdoor. Products will vary based on stock when the truck is packed each morning, but Kalahari will stick to these categories and will ensure to always include the top-selling products.
The three vans will be kitted out with a festive Christmas design, so rest assured you will see them coming. The drivers will be dressed like Father Christmas and there will some helpful Elves to assist you with purchasing your items.
If that isn’t enough, there will also be a few familiar faces in the vans, like Karl Ahari, GoodLuck, TV presenter Kia Johnson, and comedian, Paul Snodgrass, to help spread the festive cheer.
How it works:
- New users must sign up for Uber using the new user code UberSleighSA.
- Open the Uber app between 10am and 4pm from Thursday 18 December – Wednesday 24 December to order your UberSleigh.
- You will see an icon called UberSleigh (only in Cape Town).
- Toggle over the UberSleigh option.
- Simply request a car like you normally do, and an UberSleigh will be on its way to you with the top-selling products from Kalahari.
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