Acceleration and SABMiller have emerged as big winners at the Data Storytelling Awards, Marketing Week’s celebration of achievement in using digital data to drive better customer engagement and business outcomes.
The awards recognise the success of SABMiller’s global digital transformation agenda, supported by Acceleration as its marketing technology consulting and implementation partner. SABMiller, the world’s second largest brewing group, and Acceleration won the Data Integration Award. They also received highly commended recognition for the Data Driven Business category.
Marketing Week’s Data Storytelling Awards recognise campaigns that blend the science of data and the art of storytelling to effectively engage and drive positive results. Judges evaluated entries for the best use of data to drive a business model, tell stories internally, change how things are done and make a real and lasting contribution to turnover, profit and ways of operating.
“We are proud to have won this award, but the credit really belongs to our client, SABMiller, for seizing upon the opportunities of digital transformation with such enthusiasm. The company has rapidly become a leader in its industry for using data-driven marketing to drive better business outcomes,” says Di Mayze, managing director for Europe at Acceleration.
“I’m proud to receive this industry recognition for our Global Digital Reporting Platform (GDRP) against such strong competition from the likes of Virgin, The Guardian, House of Fraser and Argos. Particular credit must go to the teams from SABMiller and Acceleration who poured blood sweat and tears into building this platform,” says Charlie Hiscock, director of Integrated Activation at SABMiller.
The project was daunting in scale and scope, spanning 200-plus brands operating across over 80 markets. But for the first time, SABMiller’s local and global brands can share insights, best practice and success stories around paid, owned and earned media, with other group companies, enabling better decision-making group-wide.
