Media news at a glance. A quick round-up of events for your diary, news you can use, announcements of interest.
Halloween just got real with DStv
The first ever DStv Halloween Night Run will be held at the PwC Bike Park in Sandton, at 19:00 tonight [31 October 2016]. The race is limited to 300 people – and they will be running… for their lives, in this exclusive event.
The Night Run promises entrants a fully immersive experience, as on-screen horror is brought to life in a 2km run through the stuff nightmares are made of – through the woods, in the dark. A scenario that’s bound to help runners discover athletic abilities they never knew they had.
Follow the campaign #DStvHalloween on social media.
Primedia Outdoor launches new LED in Tembisa
Primedia Outdoor has recently launched a new 4m x 8m high-resolution LED screen in Tembisa, Ekurhuleni.
“The new Tembisa LED is excellently placed to reach a large number of people, particularly within the middle market,” says Peter Lindstrom, sales and marketing executive for Primedia Outdoor.
Tembisa is home to 178 228 households and a population of around 496 271 people, predominantly within the LSM 6-7 market (TGI 2015C). With over 500 key points of interest, it is the second largest township in Gauteng.
The new LED is located on the main road through Tembisa, Andrew Mapheto Drive. The destination of the traffic is travelling east towards the suburbs of Tembisa and Ivory Park, with people travelling from Birch Acres Mall and Tembisa Plaza.
IAS Masterclass Schedule accelerates in final quarter of 2016
The Independent Agency Search & Selection Company’s (IAS) last masterclass session of the year is scheduled to take place on 8 November and aims to cover the Entertainment and Media Outlook for South Africa, Nigeria and Kenya between 2016 and 2010.
Presenting this session is Vicky Myburgh, the media and entertainment leader at Price Waterhouse Coopers who will explain how new technology and changing business models are impacting media markets, you need a trusted resource to navigate the ever-evolving entertainment and media landscape.
For seven years PwC’s Entertainment and media outlook has been providing expert commentary and insights centred on the shifts in advertising and consumer spending. Regardless of how you influence
business decisions, the Outlook can help you understand industry trends so you can capitalise on new opportunities.
Entertainment and media (E&M) companies in South Africa enjoyed another year of double-digit growth in 2015, 10.8% to R125.7 billion. For more information please contact the IAS on 010 594 0281 or on email to Tebatso Masete on projects@agencyselection.co.za.
The event is scheduled to take place between 14:00 and 17:00 at the Institute of Directors building in Grayston Ridge, Katherine Street, Sandton.
IAS Masterclass Schedule accelerates in final quarter of 2016
The Independent Agency Search & Selection Company’s (IAS) last masterclass session of the year is scheduled to take place on 8 November and aims to cover the Entertainment and Media Outlook for South Africa, Nigeria and Kenya between 2016 and 2010.
Presenting this session is Vicky Myburgh, the media and entertainment leader at Price Waterhouse Coopers who will explain how new technology and changing business models are impacting media markets, you need a trusted resource to navigate the ever-evolving entertainment and media landscape.
For seven years PwC’s Entertainment and media outlook has been providing expert commentary and insights centred on the shifts in advertising and consumer spending. Regardless of how you influence
business decisions, the Outlook can help you understand industry trends so you can capitalise on new opportunities.
Entertainment and media (E&M) companies in South Africa enjoyed another year of double-digit growth in 2015, 10.8% to R125.7 billion. For more information please contact the IAS on 010 594 0281 or on email to Tebatso Masete on projects@agencyselection.co.za.
The event is scheduled to take place between 14:00 and 17:00 at the Institute of Directors building in Grayston Ridge, Katherine Street, Sandton.
Digitata takes Mastercard’s digital payment message to mobile masses
Mastercard in collaboration with Digitata Insights, a subsidiary of Digitata, recently launched a gamification campaign to educate South Africans on the benefits of making safe, secure and fast payments with Masterpass, the global digital payment service from Mastercard.
The interactive game, The Masterpass Race, showed South African consumers the benefits of Masterpass across digital payments channels including airtime top-up, online purchases, bill payments and in-store payments. It also demonstrated the security features, convenience and ease of use people will find in Masterpass—including the fact that they can pay with a smart app on their smartphones and leave their physical wallets at home.
“We at Mastercard are innovating faster than ever before in our efforts to make digital payments simpler, more secure, and more accessible,” says Gabriel Swanepoel, product development and innovation, Mastercard. “To create widespread adoption of our Masterpass solution, we looked for a unique, fun and engaging platform to bring its benefits to life for consumers. Gamification was a perfect opportunity to educate consumers about how digital payments can improve their lives.”
To ensure the broadest reach, Digitata Insights partnered with South Africa’s two largest network operators, gaining access to millions of potential customers. The results from the campaign were impressive: more than 398 595 people started the race and some 153 000 reached the finishing line by completing all 17 levels in the game.
