Media Moves… TheMediaOnline’s weekly round up. Primedia Broadcasting launches digital audio advertising.Werner Lindemann to lead Mediamark’s continued transformation. Craig Nicholson new sales director for The SpaceStation. Bianca Quinn-Diavastos takes operational lead at 25AM as managing director. Multi-talented presenter and actor Monde Kapa joins Algoa FM. Independent Media makes major changes to editorial structure. Nirvik Singh expands Grey Group role to Middle East and Africa. New business wins for FCB Cape Town in SA, Africa. The Observatory sponsors AdFocus Partnership of the Year. Mimecast named one of the highest-rated public cloud computing companies to work for.
This week’s BIG move: Primedia Broadcasting launches digital audio advertising
Primedia Broadcasting is rapidly growing its digital offering and has announced the launch of their digital audio streaming advertising solution.
The broadcaster boasts over 400 000 monthly unique listeners across four of South Africa’s premium radio streams: 702, 947, KFM and CapeTalk. This digitally savvy and engaged audience accounts for the largest combined local streaming audience through international technology partner Triton Digital.
This cutting-edge offering enables advertisers and their media buying agencies to plug in programmatically or leverage the inventory through a managed buy solution, eliminating the hassle and providing the support agencies may need through this exciting and ground-breaking journey.
The initial offering will be a digital audio pre-roll, which will play out before the stream opens automatically and will evolve to include exciting new product extensions combining digital visual and video elements.
“Our long term commitment to growing our digital offerings and audiences is showing results and our streaming audiences are significant in both size and appeal to advertisers,” said Primedia Broadcasting head of strategy, Karl Gostner. “We pride ourselves on omnichannel solutions, and this is another platform which we can offer to our clients, to reach an engaged and responsive audience.”
Primedia Broadcasting is partnering with Triton Digital, a leading technology provider to the audio industry, to expand the offering into the local market. 365 Digital, Primedia Broadcasting’s sales and digital advertising operations partner, will be at the forefront of this new offering, engaging directly with advertisers and agencies.
Who’s moved where
Werner Lindemann to lead Mediamark’s continued transformation
Werner Lindemann has taken the post of managing director at Mediamark, with the mandate of leading its strategy as provider of integrated marketing solutions for the company’s media partners and advertisers. Lindemann moves to his new role from Kagiso Media, where he has held the position of group commercial director since 2013.
He brings a wealth of commercial and business development experience to this role, having served in a range of management and sales positons across Europe, the Middle East and Africa. Prior to joining Kagiso Media, Lindemann served as managing director at Datacentrix and before that, as vice president of sales at IBM in Sub-Saharan Africa.
Craig Nicholson new sales director for The SpaceStation
The SpaceStation have announced that industry stalwart Craig Nicholson will be joining the team as sales director on 1 December. Nicholson comes to The SpaceStation from Media24’s print division where he is currently general manager of advertising of Media24 Lifestyle, a position he was appointed to last year.
“The SpaceStation are at the sales helm of some of the most valuable digital platforms in sub-Saharan Africa,” says Nicholson. “I believe that digital media is the most exciting media space to be in at the moment, and I am very much looking forward to being a part of The SpaceStation’s innovative and pioneering team.”
Bianca Quinn-Diavastos takes operational lead at 25AM as managing director
Bianca Quinn-Diavastos, who was previously the head of Business Solutions & Strategy at 25AM, in her new position of managing director, will work closely with CEO Andre Steenekamp to grow 25AM into the most influential online media agency in South Africa.
In her new role, Quinn-Diavastos will be the operational leader for the agency, with a mandate to align the business behind a unified, client-centred culture. She brings to her new position a deep understanding of the advertising industry and what clients need to do to succeed in the online media and marketing environment.
Quinn-Diavastos has worked in media, advertising and publishing since 2006 and has diverse experience spanning the marketing and strategic digital industries. Prior to joining 25AM, Quinn-Diavastos headed up the new business strategy division at Media 24 Magazines’ digital division.
Multi-talented presenter and actor joins Algoa FM
Cape Town’s loss is Algoa Country’s gain – multi-talented television as well as radio presenter and actor, Monde Kapa, has joined Algoa FM as a producer and presenter. Kapa recently relocated to Port Elizabeth, and has just commenced producing the Jeff Moloi Show and will be presenting the late-night show on Saturday evenings.
“Monde has been a presenter at 5FM, Good Hope, KFM and Highveld. He is, however, probably best known as the lead actor for the Sinutab ‘big head’ commercial and ‘Vuyo’s friend’ in a Hansa Pilsner ad – and – was a prime-time anchor on e.tv,” says Algoa FM operations director, Alfie Jay. Kapa presented sport as well as news on the morning show for eTV and was their lead anchor for the 2010 World Cup.
Independent Media makes major changes to editorial structure
Independent Media has changed its editorial structure, appointing a host of new editors to its titles. The appointments include the announcement of three regional executive editors following the departure of Karima Brown (now on eNCA). Cape Argus editor Gasant Abarder is the Western Cape’s regional executive editor, while former editor of The Star, Kevin Ritchie looks after Gatuteng. Former Daily News editor Alan Dunn is the regional executive editor for KwaZulu-Natal.
Managing editor of IOL, Adrian Ephraim, has an expanded portfolio and is now the group digital content editor as well as the editor of African Independent for print and online.
Japhet Ncube is the new editor of The Star. Ncube was deputy editor of African Independent. Aziz Hartley, most recently editor of Weekend Argus Sunday, has been appointed Cape Argus editor.
Yunus Kemp replaces him at the Weekend Argus, who was acting editor of Independent’s national daily business title Business Report. Seasoned financial journalist Adriana Senekal takes over as the group’s executive editor for business content, as well as acting editor of Business Report.
In KwaZulu-Natal, Aakash Bramdeo as the new editor of Daily News while Mazwi Xaba will replace Bramdeo as editor of Sunday Tribune.
Slindile Khanyile takes over the editorship of Isolezwe. The Mercury now has Yogas Nair as its editor.
Independent Media reports that Fikile Ntsikelelo-Moya, current editor of The Mercury, will return to Pretoria to lead the expansion of Pretoria News’ weekend offering.
Saajida Francis has been appointed as the first editor of Independent Media’s new digital youth portal, the Young Independents.
Nirvik Singh expands Grey Group role to Middle East and Africa
A 27-year industry veteran of the global advertising and marketing agency headquartered in New York City, Nirvik Singh has played a monumental role in the growth and development of the network’s comprehensive offerings across Asia.
Under his leadership, Grey Group Asia Pacific features among the leading communications networks and his trademark business acquisitions has been instrumental in the development of Grey’s digital and shopper offerings in the region.
In his newly elevated role, Nirvik will continue to work closely with Jim Heekin, Chairman and CEO, Grey Group, and Michael Houston, Global President of Grey.
Who’s won what
New business wins for FCB Cape Town in SA, Africa
Spirits in the FCB Cape Town office, already high after beating out 20 other agencies to win the Western Cape Government’s R40-million communications services tender, have been lifted further by new work coming the agency’s way.
Long-standing client, Distell, has tasked the agency with extra responsibilities – below-the-line, activation and experiential – on five spirit and cider brands the agency already services from a strategic and mother brand perspective.
The alcoholic beverage giant has also awarded FCB Cape Town new business from its wine portfolio (Durbanville Hills, Zonnebloem) and cooler stable (Esprit) while Bosch has briefed the agency on campaigns it needs rolled out in four countries in Africa.
“The agency is looking forward to partnering with the Western Cape Government to enhance and build on the solid communications strategies it has put in place over the years,” said managing director, Eric d’Oliveira.
The Observatory sponsors AdFocus Partnership of the Year
Marketing services consultancy, The Observatory International has been operating in South Africa for the past seven years. It has become synonymous with search and selection, but over time, has built its model to include other relevant services. The Observatory is sponsoring the ‘Partnership of the Year’ award at the Financial Mail AdFocus Awards 2016.
“Strategically this sponsorship is a good fit and we’re delighted to be associated with this influential industry award,” says John Little, the rregional managing partner, Middle East and Africa.
This year’s AdFocus Awards shortlisted partnerships include FCB Johannesburg and Toyota, King James and Santam, M&C Saatchi Abel and Heineken, and The Hardy Boys and SA Home Loans.
Results will be announced at the AdFocus Awards Ceremony on Wednesday, 23 November at Room Five in Rivonia.
Who’s making moves
John Brown makes moves in global space
John Brown was just recently notified that three content-led campaigns for Pick n Pay, including Fresh Living, have been short-listed for the Content Marketing Awards by the Content Marketing Association in London, with a further three shortlisted nominations for the prestigious Pearl Awards in New York in November.
Mimecast named one of the highest-rated public cloud computing companies to work for
Mimecast Limited (NASDAQ: MIME), a leading email and data security company, was recognized as one of the 25 Highest Rated Public Cloud Computing Companies To Work For in a new list released by Battery Ventures, a global investment firm, and Glassdoor, the world’s most transparent jobs and recruiting marketplace. The list highlights 25 publicly traded companies—all business-to-business cloud companies–where employees report the highest levels of satisfaction at work, according to employee feedback shared on Glassdoor.
The distinction placed Mimecast at number 19 – out of 25 total – with an overall company rating of 4.0. The broader average across Glassdoor is 3.3. Mimecast’s CEO, Peter Bauer, boasts a 98% percent approval rating on Glassdoor based on feedback shared by current and former employees.
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