Mobile advertising soars, but South Africa still a bit sore
High data costs, the Google and Facebook duopoly, questions around viewability, ad fraud, return on investment and brand safety constrain ...
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Tag: The SpaceStation
First on TMO: The SpaceStation and 24.com launch Social Display
Social Display allows brands to take existing creative from their Facebook, Instagram, and Twitter accounts and distribute these as 300x250 ...
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When is a view not a view?
One of the biggest challenges to mobile advertising is the universal lack of standard/agreed definitions around mobile ‘viewability'. South African ...
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The digital ad-vantage
In a world where traditional advertising is at once disliked and in some cases being phased out, how is it ...
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Hang on for the ride: Why mobile marketing is the most exciting thing in 2018
Effective Measure’s ‘South Africa Online’ report tells us that 74% of the 40 128 380 local unique browsers in December ...
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Modern media sales teams positioned for changing environment
Modern media sales teams now are a far cry from those days of long, boozy lunches and contracts that ran ...
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