High data costs, the Google and Facebook duopoly, questions around viewability, ad fraud, return on investment and brand safety constrain the growth of mobile advertising in South Africa. Read more
Social Display allows brands to take existing creative from their Facebook, Instagram, and Twitter accounts and distribute these as 300x250 display ad inventory across the 24.com network. Read more
One of the biggest challenges to mobile advertising is the universal lack of standard/agreed definitions around mobile ‘viewability'. South African agencies and publishers weigh in. Read more
In a world where traditional advertising is at once disliked and in some cases being phased out, how is it that digital advertising has continued to increase AND show real value? Read more
Effective Measure’s ‘South Africa Online’ report tells us that 74% of the 40 128 380 local unique browsers in December were from mobile devices. Read more
Modern media sales teams now are a far cry from those days of long, boozy lunches and contracts that ran forever. So what is the state of play in media owner sales divisions right now? Read more
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