The finalists in this year’s IAB Bookmark Awards reflect the “shifting disciplines and technologies within the digital industry”.
CEO of the IAB in South Africa, Josephine Buys, says a greater breadth of judging categories was introduced in 2017. “This list reflects the shifting disciplines and technologies within the digital industry. We look forward to recognising the pioneering work in these fields,” she said in a press release.
“We are thrilled with the response to the IAB Bookmark Awards this year. Each entry tells a unique story of how digital can be used to achieve relevant, lasting results in multiple sectors,” she said.
The IAB Bookmark Awards honours individuals, agencies, publishers and brands that have produced creative and innovative work that delivers tangible results. Jury President John Dixon, CEO of Saatchi & Saatchi BrandsRock, leads the multi-talented 2017 jury panel that will select the ultimate winners in each category.
The diverse teams of judges represent agencies, publishers, private companies and niche businesses, which complement the refreshed list of entry categories. These include emerging technologies such as programmatic media, virtual reality, as well as the new Pixel for Purpose award, which recognises significant, positive social impact.
Now in its ninth year, the Bookmarks promises to be the biggest industry celebration yet.
The winners of the IAB Bookmark Awards 2017 will be revealed at the Bookmark Awards ceremony, which will take place on 16 March 2017 from 7pm at The Galleria, Sandton.
Tickets for the event can be purchased at iabdigitalsummit.co.za
| Category | Entry Agency | Brand | Product |
| Digital Strategy | King James Group | Democratic Alliance | |
| Digital Strategy | New Media Publishing | Woolworths | Woolworths |
| Digital Strategy | Gorilla Creative Media | R&R Ice Cream | King Cone |
| Digital Strategy | Superbalist.com | Superbalist.com | |
| Digital Strategy | Liquorice | Unilever | uGive |
| Digital Strategy | Joe Public United/Native VML | Nedbank | Sponsorships |
| Digital Strategy | NATIVE VML | PASSOP | |
| Digital Strategy | Gorilla Creative Media | Unilever | AXE |
| Digital Strategy | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka |
| Digital Strategy | Ogilvy & Mather Johannesburg | Yum Brands | KFC Fill Up Meals |
| Digital Strategy | NATIVE VML | Nedbank | Greenbacks Rewards |
| Content Strategy | Ogilvy & Mather Johannesburg | Viacom – MTV | #LetsTalkColour |
| Content Strategy | King James Group | City of Cape Town | Metro Police |
| Content Strategy | Joe Public United/Native VML | Nedbank | Sponsorships |
| Content Strategy | Gorilla Creative Media | Unilever | AXE |
| Content Strategy | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka |
| Content Strategy | Rogerwilco | Rogerwilco | |
| Content Strategy | G&G Digital | Nashua | Nashua |
| Content Strategy | G&G Digital | Janssen | ADHD |
| Content Strategy | FOXP2 | Ster-Kinekor | Ster-Kinekor |
| Digital Campaign | Ogilvy & Mather Johannesburg | Cadbury | Cadbury Bubbly |
| Digital Campaign | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka |
| Digital Campaign | King James Group | Sanlam | Tax Free Savings Investment |
| Digital Campaign | Retroviral | RocoMamas | #ElectionBurger |
| Digital Campaign | Gloo@Ogilvy | Volkswagen South Africa | Amarok |
| Digital Campaign | Gorilla Creative Media | R&R Ice Cream | King Cone |
| Digital Campaign | Liquorice | Unilever | Knorr |
| Digital Campaign | Joe Public United/Native VML | Nedbank | Sponsorships |
| Digital Campaign | NATIVE VML | PASSOP | |
| Digital Campaign | Gorilla Creative Media | Unilever | AXE |
| Digital Campaign | Hellocomputer & FCB Cape Town | CANSA | |
| Digital Campaign | Conversation LAB and The Hardy Boys | Inecto | Inecto Plus |
| Digital Campaign | Gloo@Ogilvy | Volkswagen South Africa | Volkswagen Genuine Parts |
| Digital Campaign | Ogilvy & Mather Johannesburg | Yum Brands | KFC Shakin Shakin Meal |
| Digital Campaign | Ogilvy & Mather Johannesburg | Yum Brands | KFC Fill Up Meals |
| Digital Campaign | Ogilvy & Mather Johannesburg | Yum Brands | Burrito |
| Digital Campaign | NATIVE VML | BMW | BMW X1 |
| Digital Campaign | FOXP2 | Ster-Kinekor | Ster-Kinekor |
| Mobile Campaign | M&C Saatchi Abel | MWEB Fibre | Fibre Optic Internet |
| Mobile Campaign | Ogilvy & Mather Johannesburg | Vodacom | Vodacom NXT LVL Bundles |
| Mobile Campaign | Net#workBBDO | Diageo | Tusker Lager |
| Mobile Campaign | Havas Boondoggle | Durex | |
| Mobile Campaign | Conversation LAB and The Hardy Boys | Sunlight | Sunlight dishwashing liquid |
| Mobile Campaign | Gorilla Creative Media | R&R Ice Cream | King Cone |
| Mobile Campaign | Gorilla Creative Media | Unilever | AXE |
| Mobile Campaign | Liquorice | Unilever | Perfect Shishebo |
| Mobile Campaign | Ogilvy & Mather Johannesburg | Yum Brands | KFC Shakin Shakin Meal |
| Mobile Campaign | DDB South Africa | Clorox – Glad | Glad Products |
| Mobile Campaign | Gloo@Ogilvy | Volkswagen South Africa | Volkswagen Brand |
| Data-driven Campaign | Mark1 Media | Telkom | Phone Contracts |
| Data-driven Campaign | Striata Marketing Solution Pty Ltd | FNB | FNB card |
| Data-driven Campaign | Striata Marketing Solution Pty Ltd | FNB | FNB Card |
| Data-driven Campaign | NATIVE VML | Nedbank | Greenbacks Rewards |
| Integrated Multi-platform Campaign | Ogilvy & Mather Johannesburg | Vodacom | Vodacom NXT LVL Bundles |
| Integrated Multi-platform Campaign | Ogilvy & Mather Johannesburg | Viacom – MTV | #LetsTalkColour |
| Integrated Multi-platform Campaign | Net#workBBDO | Diagio | Tusker Lager |
| Integrated Multi-platform Campaign | King James Group | Glacier by Sanlam | |
| Integrated Multi-platform Campaign | King James Group | Sanlam | |
| Integrated Multi-platform Campaign | Mirum Johannesburg | McDonald’s South Africa | McDonald’s Big Tasty |
| Integrated Multi-platform Campaign | Net#workBBDO | Chicken Licken | Rock my Soul Meal |
| Integrated Multi-platform Campaign | Gloo@Ogilvy | SABMiller | Castle Lite |
| Integrated Multi-platform Campaign | Gorilla Creative Media | R&R Ice Cream | King Cone |
| Integrated Multi-platform Campaign | The Jupiter Drawing Room Cape Town | BURGER KING | The BURGER KING WHOPPER Burger |
| Integrated Multi-platform Campaign | Gorilla Creative Media | Unilever | AXE |
| Integrated Multi-platform Campaign | Liquorice | Unilever | Knorr |
| Integrated Multi-platform Campaign | Joe Public United/Native VML | Nedbank | Sponsorship |
| Integrated Multi-platform Campaign | ECHO | KIA Motors SA | KIA Sportage 2017 |
| Integrated Multi-platform Campaign | NATIVE VML | PASSOP | |
| Integrated Multi-platform Campaign | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka |
| Integrated Multi-platform Campaign | Aqua | MTN South Africa | |
| Integrated Multi-platform Campaign | Hellocomputer & FCB Cape Town | CANSA | |
| Integrated Multi-platform Campaign | Gloo@Ogilvy | Volkswagen South Africa | Volkswagen Brand |
| Integrated Multi-platform Campaign | Gloo@Ogilvy | Volkswagen South Africa | Amarok |
| Integrated Multi-platform Campaign | Gloo@Ogilvy | Volkswagen South Africa | Volkswagen Genuine Parts |
| Integrated Multi-platform Campaign | 140 BBDO | Dunkin’ Donuts | Dunkin’ Donuts |
| Paid Search Marketing | Safarinow | SafariNow | |
| Paid Search Marketing | Mindshare | KFC | KFC |
| Paid Search Marketing | Saatchi & Saatchi Synergize | Toyota | Vehicle Range |
| Paid Search Marketing | Aqua Online (Pty) Ltd | Mobile Telephone Network | Cellular Devices, Data, Voice and Content. |
| Paid Search Marketing | 25AM | DirectAxis | Personal Loans |
| Organic Search Marketing | Conversation LAB and The Hardy Boys | Environ Skin Care | Environ Skin Care |
| Organic Search Marketing | Saatchi & Saatchi Synergize | NAC | |
| Organic Search Marketing | Saatchi & Saatchi Synergize | Procter & Gamble | Ariel |
| Organic Search Marketing | Clicks2Customers | Virgin Active | |
| Organic Search Marketing | Rogerwilco | Triumph | |
| Display Advertising | Hellocomputer | Toyota | |
| Display Advertising | TWO.AM Agency | Hasbro | Kylo Ren Delux Electronic Lightsaber |
| Display Advertising | TWO.AM Agency | Hasbro | Kylo Ren Lightsaber and Action Figure |
| Display Advertising | Gloo@Ogilvy | Volkswagen South Africa | Volkswagen Genuine Parts |
| Display Advertising | NATIVE VML | BMW | BMW X1 |
| Display Advertising | Gloo@Ogilvy | Gumtree SA | Gumtree.co.za |
| Native Advertising | Between 10and5 | Santam | SME Insurance |
| Native Advertising | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka |
| Native Advertising | NATIVE VML | BMW | BMW X1 |
| Online Video Series | Net#workBBDO | Mercedes-Benz | SUV Range |
| Online Video Series | Interactive Africa | Design Indaba | Africa.Now. |
| Branded Content | Ogilvy & Mather Johannesburg | Viacom – MTV | #LetsTalkColour |
| Branded Content | King James Group | Sanlam | Tax Free Savings Investment |
| Branded Content | Gloo@Ogilvy | Volkswagen South Africa | Amarok |
| Branded Content | Gloo@Ogilvy | Volkswagen South Africa | Amarok |
| Branded Content | Gloo@Ogilvy | Volkswagen South Africa | Amarok |
| Branded Content | King James Group | Sanlam | |
| Branded Content | Gloo@Ogilvy | Volkswagen South Africa | Volkswagen Genuine Parts |
| Branded Content | King James Group | City of Cape Town | Metro Police |
| Branded Content | Superbalist.com | Superbalist.com | |
| Branded Content | Superbalist.com | Superbalist.com | |
| Branded Content | Hellocomputer | Olmeca Tequila | |
| Branded Content | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka |
| Branded Content | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka |
| Branded Content | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka |
| Branded Content | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka |
| Branded Content | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka |
| Branded Content | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka |
| Branded Content | Hellocomputer | CANSA | |
| Branded Content | Gloo@Ogilvy | Volkswagen South Africa | Volkswagen Brand |
| Branded Content | Gloo@Ogilvy | Volkswagen South Africa | Amarok |
| Branded Content | Publicis Machine | Nestlé | MAGGI Senses |
| Branded Content | Gloo@Ogilvy | Omnico | GoPro |
| Branded Content | FOXP2 | Ster-Kinekor | Ster-Kinekor |
| Branded Content | Gloo@Ogilvy | SABMiller | Castle Lite |
| Branded Content | Gloo@Ogilvy | Volkswagen South Africa | Volkswagen Genuine Parts |
| Social Paid Advertising | King James Group | Democratic Alliance | |
| Social Paid Advertising | Havas Boondoggle | Durex | |
| Social Paid Advertising | The Jupiter Drawing Room Cape Town | BURGER KING | The BURGER KING WHOPPER Burger |
| Social Paid Advertising | Hellocomputer, FCB Africa | Toyoyta | Fortuner |
| Social Paid Advertising | Hellocomputer | Olmeca Tequila | |
| Social Paid Advertising | Hellocomputer | The Inner Circle & Absolut Elyx | |
| Social Paid Advertising | Gorilla Creative Media | Unilever | AXE |
| Social Paid Advertising | Hellocomputer | Olmeca Tequila | |
| Social Paid Advertising | Hellocomputer & FCB Cape Town | CANSA | |
| Innovative use of Media | Ogilvy & Mather Johannesburg | Viacom – MTV | #LetsTalkColour |
| Innovative use of Media | Ogilvy & Mather Johannesburg | Cadbury | Cadbury Bubbly |
| Innovative use of Media | Honeykome | Sportingbet | Online Sports Betting Site |
| Innovative use of Media | King James Group | Sanlam | |
| Innovative use of Media | Liquorice | Unilever | Knorr |
| Innovative use of Media | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka |
| Innovative use of Media | Hellocomputer | Toyota | |
| Innovative use of Media | Gloo@Ogilvy | Volkswagen South Africa | Volkswagen Genuine Parts |
| Innovative use of Media | NATIVE VML | BMW | BMW X1 |
| Innovative use of Media | Grey Advertising Africa (Pty) Ltd | NSPCA | NSPCA Special Investigations Unit |
| Innovative use of Media | Nona Creative | Anon. | Game/Recruitment Tool |
| Innovative use of Media | FleishmanHillard | The South African National Blood Service | Blood Donation |
| Innovative use of Media | Cerebra | Absa | Brand |
| Innovative use of Media | Gloo@Ogilvy | Volkswagen South Africa | Volkswagen Brand |
| Email, direct & inbound marketing | Superbalist.com | Superbalist.com | |
| Email, direct & inbound marketing | Hellocomputer | The Inner Circle & The Glenlivet | |
| Email, direct & inbound marketing | 140 BBDO | Dunkin’ Donuts | Dunkin’ Donuts |
| Innovative use of Mobile Media | Net#workBBDO | Diageo | Tusker Lager |
| Innovative use of Mobile Media | Hellocomputer, FCB Africa | Toyota | Fortuner |
| Innovative use of Mobile Media | Gorilla Creative Media | Unilever | AXE |
| Innovative use of Mobile Media | Hellocomputer | Investec Asset Management | Banking |
| Innovative use of Mobile Media | Gloo@Ogilvy | Volkswagen South Africa | Volkswagen Genuine Parts |
| Existing Social Communities | Ogilvy & Mather Johannesburg | Viacom – MTV | #LetsTalkColour |
| Existing Social Communities | King James Group | Sanlam | |
| Existing Social Communities | Havas Boondoggle | Durex | |
| Existing Social Communities | 24.com a Division of Media24 | News24 | |
| New Social Communities | Liquorice | Unilever | Hellmann’s |
| New Social Communities | NATIVE VML | Standard Bank | Portraits in Progress |
| Use of User Generated Content | Joe Public United/Native VML | Nedbank | Sponsorships |
| Use of User Generated Content | Conversation LAB and The Hardy Boys | Inecto | Inecto Plus |
| Use of User Generated Content | Gloo@Ogilvy | Volkswagen South Africa | Amarok |
| Use of User Generated Content | NATIVE VML | Standard Bank | Portraits in Progress |
| Social Media Campaigns | Ogilvy & Mather Johannesburg | Viacom – MTV | #LetsTalkColour |
| Social Media Campaigns | SuperSport, Levergy & Aqua | SuperSport | |
| Social Media Campaigns | King James Group | Glacier by Sanlam | Retirement |
| Social Media Campaigns | King James Group | Sanlam | Sanlam |
| Social Media Campaigns | King James Group | City of Cape Town | Metro Police |
| Social Media Campaigns | The Jupiter Drawing Room Cape Town | BURGER KING | The BURGER KING WHOPPER Burger |
| Social Media Campaigns | Joe Public United/ Native VML | Nedbank | Sponsorships |
| Social Media Campaigns | Gorilla Creative Media | R&R Ice Cream | King Cone |
| Social Media Campaigns | Gorilla Creative Media | Unilever | AXE |
| Social Media Campaigns | DDB South Africa | Clorox – Glad | Glad Products |
| Social Media Campaigns | Hellocomputer | Olmeca Tequila | |
| Social Media Campaigns | Hellocomputer | CANSA | |
| Social Media Campaigns | NATIVE VML | PASSOP | |
| Social Media Campaigns | Ogilvy & Mather Johannesburg | Yum Brands | Burrito |
| Social Media Campaigns | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka |
| Social Media Campaigns | NATIVE VML | Nedbank | Greenbacks Rewards |
| Social Media Campaigns | Grey Advertising Africa (Pty) Ltd | NSPCA | NSPCA Special Investigations Unit |
| Social Media Campaigns | Havas Boondoggle | Durex | |
| Social Media Campaigns | The Jupiter Drawing Room (South Africa) Johannesburg | Children of Fire | Fund Raising |
| Social Media Campaigns | Retroviral | RocoMamas | #ElectionBurger |
| Social Media Campaigns | FOXP2 | Ster-Kinekor | Ster-Kinekor |
| Social Media Campaigns | Cerebra | Coca-Cola | Coca-Cola |
| Social Media Campaigns | 140 BBDO | Dunkin’ Donuts | Dunkin’ Donuts |
| Online Video Channels | Project Isizwe | TshWi-Fi TV | |
| Craft – Marketing Copywriting | Net#workBBDO | Virgin Money Insurance | |
| Craft – Marketing Copywriting | King James Group | Steri Stumpie | Steri Stumpie |
| Craft – Marketing Copywriting | Publicis Machine | Nestlé | MAGGI Senses |
| Craft – Marketing Copywriting | Hellocomputer | CANSA | |
| Craft – Marketing Copywriting | Ogilvy & Mather Johannesburg | Yum Brands | Burrito |
| Craft – News or Feature Writing | Superbalist.com | Superbalist.com | |
| Craft – News or Feature Writing | 24.com a Division of Media24 | News24 | |
| Craft – News or Feature Writing | 24.com a Division of Media24 | Netwerk24 | Netwerk24 |
| Craft – News or Feature Writing | SABC Digital News | SABC Digital News | |
| Craft – Research | Soccer Laduma | Soccer Laduma | Research |
| Craft – Research | Rogerwilco | Rogerwilco | |
| Craft – Interface Design | Absa | Absa | absa.co.za |
| Craft – Interface Design | Net#workBBDO | Mercedes-Benz | C-Class Coupe |
| Craft – Interface Design | King James Group | Sanlam Investments | Investments |
| Craft – Interface Design | Publicis Machine | Jaguar Land Rover | Market Cart |
| Craft – Interface Design | INJOZI and Net#work BBDO | Coronation | Coronation |
| Craft – Interface Design | INJOZI and Net#work BBDO | Chicken Licken | Chicken Licken |
| Craft – Interface Design | INJOZI | INJOZI | INJOZI |
| Craft – Interface Design | Liquorice | Distell | Nederburg |
| Craft – Interface Design | Hellocomputer, FCB Africa | Lexus | |
| Craft – Interface Design | 4i | Cape Brewing Company | Pale Ale Craft in a Can |
| Craft – Interface Design | Gloo@Ogilvy | Castrol | Castrol |
| Craft – Interface Design | The Jupiter Drawing Room Cape Town | Virgin Radio International | Virgin Radio website |
| Craft – Software, Coding & Tech. Innovation | INJOZI | GotBot | GotBot |
| Craft – Software, Coding & Tech. Innovation | Liquorice | Unilever | Knorr |
| Craft – Software, Coding & Tech. Innovation | Gloo@Ogilvy | Castrol | Castrol |
| Craft – Software, Coding & Tech. Innovation | Rogerwilco | Rogerwilco | |
| Craft – Strategy | Liquorice | Unilever | OMO |
| Craft – Strategy | NATIVE VML | NATIVE VML | INDIVIDUALS/ Make New SA Hero’s happen |
| Craft – UX Design | Absa | Absa | absa.co.za |
| Craft – UX Design | King James Group | Sanlam Investments | |
| Craft – UX Design | Spree.co.za | Spree | UX for Spree iOS and Android Apps |
| Craft – UX Design | Superbalist.com | Superbalist.com | |
| Craft – UX Design | Hellocomputer, FCB Africa | Lexus | |
| Craft – UX Design | 4i | Babylonstoren | Gardening with Babylonstoren App |
| Craft – Online Video Production | Giant Films | Sanlam | Sanlam Tax-free Investments |
| Craft – Online Video Production | King James Group | Sanlam | |
| Craft – Online Video Production | Net#workBBDO | Coronation | Coronation Brand |
| Craft – Online Video Production | Net#workBBDO | Mercedes-Benz | Mercedes-Benz GLS |
| Craft – Online Video Production | 140 BBDO | Dunkin’ Donuts | Dunkin’ Donuts |
| Craft – Online Video Production | Superbalist.com | Superbalist.com | |
| Craft – Online Video Production | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka |
| Craft – Online Video Production | Ogilvy & Mather Johannesburg | Yum Brands | KFC Shakin Shakin Meal |
| Craft – Online Video Production | Hellocomputer | CANSA | |
| Craft – Online Video Production | Gloo@Ogilvy | Volkswagen South Africa | Volkswagen Brand |
| Craft – Online Video Production | FOXP2 | Ster-Kinekor | Ster-Kinekor |
| Craft – Online Video Production | Publicis Machine | Nestlé | MAGGI Senses |
| Craft – Online Video Production | FOXP2 | Ster-Kinekor | Ster-Kinekor |
| Craft – Client Service | King James Group | Sanlam | |
| Craft – Client Service | Saatchi & Saatchi Synergize | Procter & Gamble | |
| Craft – Client Service | NATIVE VML | NATIVE VML | Nedbank |
| Craft – Client Service | Striata Marketing Solution Pty Ltd | Striata Marketing Solutions | |
| Craft – Ad Ops | Mark1 Media | Telkom/Mark1 | Phone Contracts |
| Craft – Ad Ops | 25AM | KIA | |
| Craft – Social Media Community Management | Platinum Seed Digital Marketing | Superbalist is Rocking the Daisies | Superbalist is Rocking the Daisies Music Festival |
| Craft – Social Media Community Management | King James Group | Steri Stumpie | Steri Stumpie |
| Craft – Social Media Community Management | Aqua | Coca-Cola | Coca-Cola |
| Craft – Social Media Community Management | Ogilvy & Mather Johannesburg | Yum Brands | Burrito |
| Craft – Social Media Community Management | Cerebra | Vodacom | Brand |
| Craft – Paid Search Marketing | Saatchi & Saatchi Synergize | ADT, P&G, Toyota | Paid Search Optimisation |
| Craft – Paid Search Marketing | 25AM | DirectAxis | Personal Loans |
| Craft – Organic Search Marketing | R.O.I Digital | Madison – The Heart of New York | Women’s Footware |
| Craft – Organic Search Marketing | Rogerwilco | Rogerwilco | |
| Digital Installations and Activations | Joe Public United | Nedbank | Sponsorship |
| Digital Installations and Activations | Nona Creative | Anon. | Game/Recruitment Tool |
| Digital Installations and Activations | Levergy Marketing Agency | Audi | Audi Sport and A4 vehicle |
| Use of Programmatic Media | Ogilvy & Mather Johannesburg | Yum Brands | Famous Bowls |
| Use of Programmatic Media | MEC Global | Vodacom | Vodacom Data Bundles |
| Use of Programmatic Media | MEC Global | Nespresso | Nespresso Machines |
| Use of Programmatic Media | Mark1 Media | Telkom | Phone Contracts |
| Use of Programmatic Media | Mark1 Media | Budget Insurance | Insurance |
| Customer Experience Design | Superbalist.com | Superbalist.com | The Superbalist App |
| Customer Experience Design | Absa | Absa | Absa.co.za Website |
| VR | Hellocomputer | Investec Asset Management | Banking |
| VR | Hellocomputer | Toyota | |
| VR | Bladeworks Post Production | South African Music Awards | Live Awards Show Virtual Reality Broadcast |
| VR | Creative Spark & Deep VR | Kimberly-Clark of South Africa (Huggies Wipes) | Huggies Baby Wipes |
| Chat, messaging and Dark Social | SuperSport, Levergy, Aqua | SuperSport | |
| Chat, messaging and Dark Social | SuperSport, Levergy, Aqua | SuperSport | |
| Chat, messaging and Dark Social | Liquorice | Unilever | Knorr |
| Chat, messaging and Dark Social | Cerebra | Coca-Cola | Coca-Cola |
| Chat, messaging and Dark Social | Cerebra | Absa | Brand |
| Best Digital Student | AAA School of Advertising | AAA School of Advertising | |
| Best Digital Student | Vega School | ||
| Best Digital Student | AAA School of Advertising | AAA School of Advertising | |
| Best Digital Student | Kagiso Morake | Kagiso Morake | |
| Best Digital Youngster | Mari Sciarappa, Clockwork Media | Mari Sciarappa, Clockwork Media | |
| Best Digital Youngster | Aqua | Aqua | |
| Best Digital Youngster | Aqua | Aqua | |
| Best Digital Youngster | Promise | Promise | |
| Best Digital Youngster | Arc Worldwide SA | Arc Worldwide SA | |
| Best Digital Youngster | Ilze Brand | Ilze Brand | |
| Best Digital Youngster | Velile Ximba | Velile Ximba | |
| Best Digital Youngster | Gloo@Ogilvy | Gloo@Ogilvy | |
| Best Digital Youngster | 25AM | 25AM | |
| Best Digital Youngster | Gust Greyvenstein at Nona Creative | Gust Greyvenstein at Nona Creative | |
| Brand of the Year | Unilever | Unilever | |
| Brand of the Year | Hellocomputer, FCB Africa | Toyota | |
| Brand of the Year | Ogilvy & Mather Johannesburg | KFC | |
| Brand of the Year | SuperSport | SuperSport | |
| Brand of the Year | Gloo@Ogilvy | Volkswagen | |
| Brand of the Year | Sanlam | Sanlam | |
| Brand of the Year | Superbalist.com | Superbalist.com | |
| Brand of the Year | BrandsEye | BrandsEye | |
| Brand of the Year | 24.com a Division of Media24 | 24.com a Division of Media24 | |
| Best Marketer | Ogilvy & Mather Johannesburg | Ben Schoderer | |
| Best Marketer | Kotie Basson | Kotie Basson | |
| Best Marketer | Vanessa Singh | Vanessa Singh | |
| Best Marketer | Morne van Emmenes – Kimberly-Clark of South Africa | Morne van Emmenes – Kimberly-Clark of South Africa | |
| Best CTO | Graham Talbot | Gloo@Ogilvy | |
| Best CTO | Brett St Clair | ABSA | |
| Best CTO | Benjamin Schoderer | Yum Brands | |
| Best CTO | Antonio Silva | Taste Holdings | |
| Best CTO | Kelly Walden | Adidas | |
| Best CTO | Popimedia | Gil Sperling | |
| Best Contribution to Transformation in the Digital Industry | Dr Taddy Blecher | Dr Taddy Blecher | |
| Best Contribution to Transformation in the Digital Industry | Livity | Livity | |
| Best Contribution to Transformation in the Digital Industry | Red & Yellow | Red & Yellow | |
| Best Contribution to Transformation in the Digital Industry | Nona Creative | Nona Creative | |
| Pixel for Purpose | Clockwork Media | NBCUniversal The Librarians S2 | |
| Pixel for Purpose | Gloo@Ogilvy | VW Amarok | |
| Pixel for Purpose | Liquorice | Omo | |
| Pixel for Purpose | Liquorice | Amarula | |
| Pixel for Purpose | Joe Public United/Native VML | Nedbank | |
| Pixel for Purpose | NATIVE VML | I am Muslim | |
| Pixel for Purpose | CANSA | CANSA | |
| Pixel for Purpose | Gloo@Ogilvy | NSRI | |
| Pixel for Purpose | Grey Advertising Africa (Pty) Ltd | NSPCA | |
| Pixel for Purpose | Base Two | SANBS | |
| Pixel for Purpose | FOXP2 | Ster Kinekor | |
| Best Individual Contribution to Digital | MOBITAINMENT | Carmen Murray | |
| Best Individual Contribution to Digital | Michael Oelschig (Cerebra) | Michael Oelschig (Cerebra) | |
| Best Individual Contribution to Digital | Matthew Buckland – Creative Spark | Matthew Buckland – Creative Spark | |
| Brand, Commercial & Retail Websites | King James Group | Sanlam Investments | Investments |
| Brand, Commercial & Retail Websites | Hellocomputer, FCB Africa | Lexus | |
| Brand, Commercial & Retail Websites | Superbalist.com | Superbalist.com | Superbalist.com website |
| Brand, Commercial & Retail Websites | Liquorice | Distell | Nederburg |
| Brand, Commercial & Retail Websites | Absa | Absa | |
| Microsites | Conversation LAB and The Hardy Boys | Sunlight | Sunlight dishwashing liquid |
| Microsites | INJOZI and Net#work BBDO | Coronation | Coronation |
| Microsites | INJOZI and Net#work BBDO | Chicken Licken | Chicken Licken |
| Microsites | The Jupiter Drawing Room Cape Town | BURGER KING | The BURGER KING WHOPPER Burger |
| Microsites | Superbalist.com | Superbalist.com | The Superbalist 100 |
| Microsites | Liquorice | Distell | Amarula |
| Microsites | Liquorice | Distell | Richelieu |
| Microsites | Hellocomputer & FCB Cape Town | CANSA | |
| Microsites | Ogilvy & Mather Johannesburg | Yum Brands | KFC Fill Up Meals |
| Microsites | Iconic | Bet.co.za | Bet.co.za |
| E-Commerce Sites | Spree.co.za | Spree | Spree Online Fashion Store |
| E-Commerce Sites | Superbalist.com | Superbalist.com | Superbalist.com website |
| E-Commerce Sites | DigitLab | The Grainfather | |
| Public Service and NPO platforms | Project Isizwe | TshWi-Fi.co.za | |
| Public Service and NPO platforms | Hellocomputer & FCB Cape Town | CANSA | |
| Public Service and NPO platforms | Publicis Machine | Childhood Cancer Foundation South Africa | NPO |
| Public Service and NPO platforms | 23Red & Jolly Good Digital | NHS Blood and Transplant (NHSBT) | Blood donations |
| For good Platforms | Liquorice | Distell | Amarula |
| For good Platforms | Liquorice | Unilever | uGive |
| For good Platforms | G&G Digital | Janssen | ADHD |
| For good Platforms | Gloo@Ogilvy | NSRI | NSRI SafeTRX app |
| For good Platforms | Gloo@Ogilvy | Volkswagen South Africa | Amarok |
| Web Applications | COLONYHQ (PTY) LTD | COLONYHQ | COLONY LIVE |
| Web Applications | Publicis Machine | Jaguar Land Rover | Automotive |
| Web Applications | Rogerwilco | Rogerwilco | |
| Mobile Apps | Happimo NPC | Namola | Mobile Safety Application |
| Mobile Apps | King James Group | SmartMoney | SmartMoney |
| Mobile Apps | King James Group | Sendr | Sendr |
| Mobile Apps | Spree.co.za | Spree | Spree Online Shopping App |
| Mobile Apps | Superbalist.com | Superbalist.com | The Superbalist App |
| Mobile Apps | Bluegrass Digital | SNAPnSAVE | Mobile App |
| Mobile Apps | Sea Monster Entertainment | Pick n Pay | |
| Mobile Sites | Superbalist.com | Superbalist.com | Superbalist.com website |
| Mobile Sites | Hellocomputer, FCB Africa | Lexus | |
| Games | Clockwork Media | Ster-Kinekor | Regression |
| Games | INJOZI and Net#work BBDO | Chicken Licken | Chicken Licken |
| Games | Gorilla Creative Media | Unilever | Shield |
| Games | MOBITAINMENT etal, BRAND etal, Xpress Information | AVBOB | AVBOB Bonus Declaration |
| Games | Gloo@Ogilvy | Castrol | Castrol |
| Publisher sites | Times Media | Times Media | BusinessLIVE |
| Publisher sites | 24.com a Division of Media24 | News24 | |
| Publisher sites | 24.com a Division of Media24 | Netwerk24 | Netwerk24 |
| Publisher sites | 24.com a Division of Media24 | News24 | |
| Specialist Publisher sites | KFM Radio – A Divison of Primedia (PTy) Ltd | EYEWITNESS NEWS | EWN Olympics Desk |
| Specialist Publisher sites | Soccer Laduma | Soccer Laduma | Transfer Window News |
| Specialist Publisher sites | Superbalist.com | Superbalist.com | |
| Specialist Publisher sites | Bizcommunity.com | Bizcommunity.com | Daily multi-industry news |
| Specialist Publisher sites | BPM | Africanfootball.com | Africanfootball.com |
| Specialist Publisher sites | 24.com a Division of Media24 | W24 | W24 |
| Specialist Publisher sites | Casimir TV | Casimir Magazine | Casimir Magazine |
| Specialist Publisher sites | G&G Digital | Nashua | Nashua |
| Specialist Publisher sites | Burn Media | Ventureburn.com | Ventureburn.com Website |
| Mobile Publications | 24.com a Division of Media24 | News24 | |
| Mobile Publications | 24.com a Division of Media24 | W24 | W24 |
| Mobile Publications | 24.com a Division of Media24 | News24 | |
| Email Publications | Global Trolley (Pty) Ltd | Joburg.co.za | |
| Email Publications | Spree.co.za | Spree | Spree Plus Newsletter |
| Email Publications | 24.com a Division of Media24 | City Press & News24 | On a Point of Order |
| Social Media Publications | 24.com a Division of Media24 | Daily Sun | Daily Sun |
| Social Media Publications | eNCA.com | eNCA.com | |
| Social Media Publications | Cerebra | Absa | Brand |
| User-Generated Content | Gorilla Creative Media | Mondelez | belVita |
| User-Generated Content | Gorilla Creative Media | Unilever | AXE |
| Publisher apps | KFM Radio – A Divison of Primedia (PTy) Ltd | EYEWITNESS NEWS | EWN Android App |
| Publisher apps | 24.com a Division of Media24 | News24 | |
| Publisher apps | 24.com a Division of Media24 | News24 | |
| Publisher apps | 24.com a Division of Media24 | NetNuus | NetNuus |
| Online Photography | Casimir TV | Casimir Magazine | Casimir Magazine |
| Online Photography | eNCA.com | eNCA.com | |
| Special Features | KFM Radio – A Divison of Primedia (PTy) Ltd | EYEWITNESS NEWS | 2015: The year of the student |
| Special Features | 24.com a Division of Media24 | News24 | |
| Special Features | 24.com a Division of Media24 | News24 | |
| Special Features | KFM Radio – A Divison of Primedia (PTy) Ltd | EYEWITNESS NEWS | The untold story of Mbuyisa |
| Special Features | eNCA.com | eNCA.com | |
| Online News Video | Times Media | Times Media | TimesLIVE social video |
| Online News Video | 24.com a Division of Media24 | News24 | |
| Live Event Coverage | KFM Radio – A Divison of Primedia (PTy) Ltd | EYEWITNESS NEWS | Fees Must Fall 2016 coverage |
| Live Event Coverage | 24.com a Division of Media24 | News24 | News24 Video |
| Live Event Coverage | 24.com a Division of Media24 | News24 | |
| Live Event Coverage | 24.com a Division of Media24 | Sport24 | Sport24 |
| Live Event Coverage | Bizcommunity.com | Bizcommunity.com | Bizcommunity Loeries media partnership |
| Live Event Coverage | eNCA.com | eNCA.com | |
| Streaming Services | Aqua | Wunderman |
