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Home Awards

Shear passion: MOST Awards 2019 season kicks off

by Michael Bratt
March 20, 2019
in Awards, MOST Awards, Wag the Dog Press
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Shear passion: MOST Awards 2019 season kicks off
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Passionate discussions, lively and robust debates, as well as questions around possible new awards were the order of the day at three recent MOST Awards focus groups.

Hosted by GroupM and Omnicom Media Group in Johannesburg, and Media24 in Cape Town, these well attended sessions aimed to evaluate the state of the awards, whether any improvements could be made, and to get the ball rolling on nominations for the individual awards (Rising Star, Legend, Shepherd, Bell).

Here are some of the key takeaways from the sessions:

  • There is resistance to introducing new awards due to the current length of the survey and event itself.
  • The Rising Star award will include ‘shape shifter’ as one of the criteria.
  • The Media Online is considering the re-introduction of 40 Under 40 – a search for 40 people in media under the age of 40 – as in the past this unearthed a vast pool of talented individuals who may well be nominated for Rising Stars in future.
  • On the awards night we will add ‘reasons why’ agencies and owners have won to add context.
  • We will continue to push for votes from in-house media employees within client companies (up by 7% in 2018).

Voting for the MOST Awards will open on 6 May, continuing until 5 July, and the awards evening will take place on 10 September.

Here are some photos from the Johannesburg focus groups.

Ken Varejes, Jorja Wilkins and Sune Beyers
Lerato Letsoalo, Zodwa Vundla and Warren Bedil
Merissa Himraj and Ané Honiball

Federico De Nardis and Lwandile Qokweni
Celia Collins and Byron John

Hayley Mills, Olav Westphal, Wayne Bischoff and Donald Liphoko
Chris Botha and Isla Prentis

Wayne Bischoff, Donald Liphoko, Kelvin Storie and Tshifhiwe Mauludzi

Nicole Banks, Nikki Lewin and Anthony Popper


Follow Michael Bratt on Twitter @MichaelBratt8


 

Tags: awardsdebatediscussioneventfocus groupgatheringGroupMmediamedia awardsMedia24Michael BrattMOST! AwardsOmnicom Media GroupSandra GordonWag the Dog Publishers

Michael Bratt

MIchael Bratt is a multimedia journalist working for Wag the Dog Publishers across all of its offerings, including The Media Online and The Media magazine. Writing, video production, proof reading and sub-editing and social media. He has plied his trade at several high-profile media groups. A passionate writer, news connoisseur, sports fanatic and TV and movie addict, he enjoys spending time with family and friends, reading and playing x-box.

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