Many clients are so focused on trying to get through these uncertain times that they have not considered some of the simpler tools and services that are available to help their brands survive.
That’s the view of G2 Connection and content producers Rapid Blue who have joined forces to help brands get their messages out. G2 Connection was founded by Virginia Hollis (owner of Magnetic Connection, a boutique integrated media agency she founded after leaving The MediaShop), and Gail Hoffman Parrish, both of whom have years of agency experience. It focuses on TV integration and communication solutions for clients – over and above sponsorship.
“G2 Connection in partnership with Rapid Blue have a multitude of skills and resources at their disposal that can help you get your message out – whether we’re in full lockdown, partial lockdown or looking at the ‘new normal’,” Hollis said.
“Whether you need to send out a short health series, host an educational or entertaining talk, create a 30-second commercial or a 10-minute tutorial, our innovative approach to short and long-format digital production will assist you in developing the right solution for your environment of choice.”
Rapid Blue has been issued with a Certificate of Essential Service by the authorities allowing it to continue to produce, edit and deliver content using a number of remote technologies for various lockdown scenarios, bearing in mind certain shooting restrictions. Its film crew is able to turn around simple productions within a week or less (dependent on scope).
“Realising that clients are nervous about committing big budgets right now, we decided to shift direction slightly and focus more heavily on digital solutions that can solve immediate problems/challenges for clients,” Hollis added.
Gail Parrish: gail@g2connection.co.za
Cilla Thompson: cilla@g2connection.co.za
