The Dentsu Group’s international arm has been rebranded and will now operate under the dentsu brand. The move marks a new chapter for the international business, following the arrival of Wendy Clark earlier in September as global CEO.
“This represents an important milestone in the evolution of our international business as we build on dentsu’s rich legacy of innovation and industry leadership along with the dynamic growth story of Dentsu Aegis Network,” said Clark.
“Our business provides our clients and our people with the best of both worlds, helping them to achieve meaningful progress against a backdrop of unprecedented change and disruption.”
The international business will operate alongside its business in Japan and will unite more than 66 000 people globally within the dentsu brand. This will allow all dentsu employees to deliver on the group’s philosophy of true client-centricity through ‘open teaming’ – the concept of all employees realising innovation for clients from anywhere.
“We are excited for the new era of our business. Our people remain at the centre of everything, being a unified dentsu allows the opportunity for global collaboration,” said Dawn Rowlands, CEO of Dentsu Sub-Saharan Africa.
“Dentsu is a world leading innovator this enhances our product offering and inspires our people. In turn delivering a great product and service will drive our clients’ business performance exponentially.”
The international business has undergone a transformational period that focused on simplifying its offer to deliver world-class services and integrated marketing solutions that are data-driven, tech-enabled and ideas-led, tailored around clients’ needs.
This simplification has seen three lines of business established across media, CRM and creative, making it easier for clients to navigate its services and allowing them to win, keep and grow their best customers. This transformation has positioned dentsu international as the market leader for data, analytics and CRM.
The business will be registered as Dentsu International Limited with UK Companies House and is expected to be in use from early October 2020.
