We all know we’re supposed to be ‘out there’, building a personal brand, marketing ourselves and selling our strengths to our target market. But many of us aren’t doing anything about it. And it’s often not laziness, lack of know-how or a shortage of time that holds us back, but fear. Marketing yourself can be […] Read more
With the massive uptake of social media, the way we work is changing. More and more, companies are beginning to see the opportunities presented by the digital world. Entrepreneurs and professionals are seeing the benefits of creating and sharing their own content, interacting with their target markets online and leveraging their personal brands in dealing […] Read more
Recent headlines, conversations and social media posts have been dominated by the Lance Armstrong interview with Oprah. Although many people are getting weary of the topic, it’s understandable that it’s caused such a buzz given the role Armstrong has occupied in sport over the past decade or so. He did such a great job of […] Read more
The short answer is yes. And no. Let me explain… Social media can be an extremely useful tool. It helps you to connect to your target audience in real time and to engage on a personal as well as a professional level. Social media can help you to grow your personal brand, your business brand and […] Read more
There’s a common belief keeping your head down, working hard and working well will achieve you business success and recognition. It’s a nice idea, but in this extremely competitive business environment we face today, it’s simply not true, writes Donna Rachelson. Hard work and good work are the expected standards. You need to go above […] Read more
Donna Rachelson, author of Branding and Marketing YOU, explores the subject of how standing up for your beliefs is a vital part of your personal brand. Many of the greatest figures that have helped shape modern history, like Martin Luther King, Mahatma Gandhi and Winston Churchill, are known and are memorable because they stood up […] Read more
