Monique Claassen is Director of the Media and Digital Insight Team at Millward Brown. Monique heads up the Media and Digital practice for Millward Brown South Africa, working with many of the world’s most prominent brands to optimise their media and digital return on investments. With over 13 years of experience in media and digital marketing, strategy and research, her in-depth understanding of the different roles media channels play and how to utilise each channel in optimising brand growth enables her to offer expert advice to clients in how best to deploy media budgets across online and offline.