Advertising

Citing a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman...

A recent ruling by Press Ombudsman Pippa Green, responding to a complaint by Rhodes University journalism lecturer, Simon Pamphilon, highlighted...

Over the course of the recent Google Marketing Live conference, Google announced several live and planned features that will change...

Perhaps a better question to ask in the interest of optimism is: will we see brands and marketing managers being...

Rather than work in isolation in silos, industry bodies within the South African advertising space need to come together with...

Radio still reaches significantly more people than the Internet. Per the Radio Audience Measurement Survey (December), 35.8 million people listen...