Advertising
Habit – the advertising industry’s ultimate loyalty programme
Marketers need to look for incredibly rare ‘delta moments’, which hold the potential to dislodge habitual behaviour from the unconscious...
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Advertising Standards Authority uses its fangs again after years of litigation
The ASA has found Herbex to be in violation of its standards code for using testimonials claiming efficacy which were...
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Angels and demons and the draconian liquor amendment bill
It is also proposed that the advertising of liquor products should be severely curtailed. Implicit is the ultimate idea to...
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‘Stoner’ is so last century: Marketing marijuana will be about the buzz
What is clear is that laws legalising the use of marijuana are escalating in the US, and it is going...
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Oops! They’ve done it again… Sunday Times in hot water over native ad
Advertisers, agencies and publishers are working together to find innovative ways to monetise content, but what happens when native advertising...
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Gloomy picture for TV and radio advertising spend in South Africa
Despite a recent Thinkbox report saying radio and television advertising revenue in the UK is not doing too badly, the...
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