Advertising

What will happen when brands start splitting their business between media agency-handled buying and then deal directly with TV networks...

Is the 30-second television commercial still a valid form of advertising? Not for the upper socio-economic consumers.

The Sunday Times carried a front page story headlined, “Nene ‘helps stop’ bank motion to placate Moody’s”. In it, names...

Six months ago, two experienced radio professionals embarked on a bold new project, to create the first online radio ad...

The Advertising Standards Authority of South Africa is calling for submissions from the marketing sector for consideration for a Code...

Modern media sales teams now are a far cry from those days of long, boozy lunches and contracts that ran...