Advertising
In the public interest to know how government spends its advertising budget
Communications minister Ayanda Dlodlo has instructed her department to find out why an application in terms of the Promotion of...
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Eyes wide open: Digital monopolies and the global economies benefiting
The South African lexicon and news has been filled with a bunch of new phrases over the past few years....
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Is content marketing the new black, with brands becoming content publishers?
Brands are no longer merely peddling products, Ané Honiball reckons. They’re producing, unearthing and distributing information. Do you remember the...
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When advertisers get it wrong
See if you can work this out: What do Pepsi, BIC pens, Shea Moisture and Nivea all have in common? If...
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Don’t be left in the (virtual) dust as AR for brands starts taking off
Augmented reality (AR) is here to wow us. It has gained popularity in the gaming industry, with the likes of...
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Four ways junk food brands befriend kids online
If a stranger offered a child free lollies in return for their picture, the parent would justifiably be angry. When...
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